Destination Digital

mr fothergill's seeds social media management

Mr Fothergill’s is a brand that has reach across the globe. We handle the social media persona for the brand in the UK as well as get involved in special projects to help improve the digital presence for the brand.

  • social media management
  • content publishing
  • digital marketing KPIs
  • website redesign consultation

 

Mr Fothergill’s Seeds are a family-owned UK based company that sells seeds, bulbs, plants, gardening products and equipment for the hobby gardener. They have a strong UK presence in over 3,000 retail outlets, additional retail coverage via white labelling and custom packets, and an equally important revenue stream in mail order. Mr Fothergill’s also has a big presence abroad and is a leading brand in Australia; the company exports to over 20 countries overall.

Many years ago, we were engaged to establish a social media presence for the Mr Fothergill’s consumer facing brand on Instagram, Twitter and Facebook, whilst also covering off the family of brands for the Group on LinkedIn. Over the years, we’ve been involved in a number of digital projects along the way including email marketing auditing, member centre interface design and GUI analysis, and in 2022 we were asked to help with the redesign of the Mr Fothergill’s website.

We’ve been working with the brand ever since, covering off various elements of the brand’s life such as partnership working with the RHS, Fleuroselect and others, magazine cover-mounts, editorial by the gardening press and the shows circuit, the jewel in the crown of which just has to be RHS Chelsea Flower Show.

We also cover front-line customer service support on social media, as well as catch various reputation-management issues as they crop up on user-generated websites across the internet.  We interface with almost every department at Mr Fothergill’s headquarters in Suffolk, and are integrated as part of the team.

“Debbie has been a great asset to our company, driving our social media presence. She combines immense professionalism, knowledge and commitment with an easy going, approachable personality that makes her a pleasure to work with.”

Tim Jeffries, Commercial Director, Mr Fothergill’s

 

Services include: blogging support and social media management.

The results:  the brand just keeps on growing from strength to strength. The team at Mr Fothergill’s really know their stuff when it comes to creating a strong brand based on a solid product offering.  Our social media role is just one cog in the huge machine, but we’ve proven to be a lynchpin in resolving issues at times, alongside growing a large and engaged following for the brand who were late to the social media party.

 

Find Mr Fothergill’s online

 

Get In Touch

If you’d like help with social media marketing, please email us on info@destination-digital.co.uk or give us a call on 01629 810199

testimonials

“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“

Claire Barnes, Project Officer

“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””

Sophie Coleman, Digital Marketing Manager

“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”

Esther Patterson, Design Director

“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”

Tim Jeffries, Commercial Director

“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”

Linda Lane, Managing Director

“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”

Max Vaughan, Owner
A

Arts Derbyshire
S

SPA Landscaping Group
H

HECK Food
H

Haws Watering Cans
M

Mr Fothergill’s Seeds
W

Weiss Technik UK
A

Arts Derbyshire
S

SPA Landscaping Group
H

HECK Food
H

Haws Watering Cans
M

Mr Fothergill’s Seeds
W

Weiss Technik UK
contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.