Destination Digital

mr fothergill's seeds social media management

Mr Fothergill’s is a brand that has reach across the globe. We handle the social media persona for the brand in the UK as well as get involved in special projects to help improve the digital presence for the brand.

  • social media management
  • content publishing
  • digital marketing KPIs
  • website redesign consultation


Mr Fothergill’s Seeds are a family-owned UK based company that sells seeds, bulbs, plants, gardening products and equipment for the hobby gardener. They have a strong UK presence in over 3,000 retail outlets, additional retail coverage via white labelling and custom packets, and an equally important revenue stream in mail order. Mr Fothergill’s also has a big presence abroad and is a leading brand in Australia; the company exports to over 20 countries overall.

Many years ago, we were engaged to establish a social media presence for the Mr Fothergill’s consumer facing brand on Instagram, Twitter and Facebook, whilst also covering off the family of brands for the Group on LinkedIn. Over the years, we’ve been involved in a number of digital projects along the way including email marketing auditing, member centre interface design and GUI analysis, and in 2022 we were asked to help with the redesign of the Mr Fothergill’s website.

We’ve been working with the brand ever since, covering off various elements of the brand’s life such as partnership working with the RHS, Fleuroselect and others, magazine cover-mounts, editorial by the gardening press and the shows circuit, the jewel in the crown of which just has to be RHS Chelsea Flower Show.

We also cover front-line customer service support on social media, as well as catch various reputation-management issues as they crop up on user-generated websites across the internet.  We interface with almost every department at Mr Fothergill’s headquarters in Suffolk, and are integrated as part of the team.

“Debbie has been a great asset to our company, driving our social media presence. She combines immense professionalism, knowledge and commitment with an easy going, approachable personality that makes her a pleasure to work with.”

Tim Jeffries, Commercial Director, Mr Fothergill’s


Services include: blogging support and social media management.

The results:  the brand just keeps on growing from strength to strength. The team at Mr Fothergill’s really know their stuff when it comes to creating a strong brand based on a solid product offering.  Our social media role is just one cog in the huge machine, but we’ve proven to be a lynchpin in resolving issues at times, alongside growing a large and engaged following for the brand who were late to the social media party.


Find Mr Fothergill’s online


Get In Touch

If you’d like help with social media marketing, please email us on or give us a call on 01629 810199

contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.