SEO, search engine optimisation, search engine marketing. Many names for pretty much the same thing. We all know we need it, but no one quite understands what it is.
Search engine optimisation is an essential tool in helping your website get found on Google and other search engines that is mired in mystery, mainly by Google themselves, and they’re the guys that make the rules!
How you structure your website, the naming conventions and the directories you use to describe sections, what you write on each page, and even how you name your images, all contribute to the SEO strength of any individual webpage.
Performing on-page SEO on a website is a meticulous process that requires creative flair and a semantic understanding of the English language. You then need to apply logic to the phrasing you choose to help improve your website’s ranking on Google.
We’ve seen plenty of websites, plenty of structural approaches, and have sifted through many, many pages of content to help scores of clients with their SEO over the years. SEO is a technique best applied alongside a robust content marketing and PR strategy to help you get the best value from your website. It also requires collaboration with your web development team too.
It’s an activity that is best done as part of a website redesign, but can also be can be performed independently to tidy up the content that’s already there and improve the SEO health of a website. If you have web developers who are able to help with the technical SEO elements needed, then all the better.
We’ve worked with all sorts of clients’ in-house teams and external web development agencies in order to get great results for our clients. We’ve also coached lots of in-house editorial teams to help them learn how to apply search engine optimisation processes to the copy they produce. SEO is a slow and steady burn, but the investment of time and effort carries on bringing you rewards for many years thereafter.
If you’d like to talk to us about search engine optimisation, auditing or analysis of your current website’s traffic, please email us on firstname.lastname@example.org or give us a call on 01629 810199.
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.