Paid ad campaigns on search engines or social media are one of the most advanced online advertising tools available to a business and are a great way of reaching out to a targeted audience. However, creating successful online ad campaigns can take a lot of trial and error to make sure you’re getting the most out of your budget.
Our Google Ads and Facebook Ads management services are designed to ensure you get the best return on investment through a process of constant testing and refinement.
The most important thing when setting up paid-for ads is understanding the audience you are wanting to target and any specific requirements that may come into play when targeting them such as locations, languages, or special promotions. No matter what stage you’re at in your online ads journey – whether you’re starting from scratch or need help with an existing account – we are here to provide support and guidance every step of the way.
We can set up and provide ongoing Google Ads or Facebook Ads administration for new accounts, or we can take over and manage existing accounts to make sure your ads are running at their best potential. We also provide detailed monthly performance reports that track things like conversions and budget management so you can see what changes have been made, along with feedback and recommendations on next steps.
Google Ads, also known as pay-per-click or PPC advertising, is the quickest way to increase your website’s visibility in search engines and can be a great way to source new business and maintain your position, especially when it is carried out with organic SEO (search engine optimisation) maintenance.
It is worth noting that not all paid-for ads campaigns are created and managed equally. The difference between a low performing and unprofitable campaign and a proactively managed, profitable campaign can be huge. Having a big budget doesn’t always mean you will get big results. The magic happens when your campaigns are well designed, are optimised for the platform they’ll be running on and have a relevant landing page, with ads that are engaging visually (for display ads) and verbally (for text-based ads).
Once an account has been set up, the key to its success is to ensure that it is actively managed and professionally run with ongoing changes and tweaks being made in response to click activity. We’ve managed ads accounts across Google and Facebook (and by extension, Instagram) for many different clients across many different sectors, from b2b to consumer-facing brands, so talk to us if you’re looking for help setting up and managing online ad campaigns or need help maintaining an existing Google Ads or Facebook Ads account.
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required then relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.