Although now no longer a new technology in the digital world, social media is still one of the newer marketing tools in a marketeer’s bag of tricks. Social networking websites are now household names, so it’s more important than ever for businesses to have a strong and consistent social media presence.
When utilised in the right way, social media can create brand awareness, nurture sales, and help businesses engage with their audience in ways that traditional marketing methods simply cannot do.
Businesses use social media in various ways, from helping to generate leads to making direct sales. Some businesses just use social media for brand awareness or to help with content distribution. Many companies now have customer service-oriented social media accounts that, in addition to their call centres and online contact forms, exist solely to deal with customer enquiries.
The first thing to consider when choosing to dive into the world of social media is your strategy. Outlining a social media strategy will help you decide on things like your brand’s online voice, who will resource the channels and what hours your brand will be active online.
A strategy will also help you to decide what you expect to get from your social media channels. It’s too simplistic to expect that tweeting once or twice a day will lead to a big upturn in sales for your business. If a lift in sales is your goal, for example, then your strategy should help you define exactly how you expect to achieve this. If you need support and guidance on putting together a social media strategy, we can help. Talk to us about what kind of social media solution might be right for your business.
If you can resource your social media in-house, then our advice is that you do so. Not many companies are able to hit the ground running like this though, so this is where we can step in. For many businesses, the only sensible route is to outsource social media management, which we are more than happy to handle. We have handled social media for many UK businesses in all sorts of sectors, so no matter your strategic aims, we can help you make them a reality.
We also offer a tandem management/training route, where we work alongside in-house personnel to develop their social media skills before handing over the reins entirely. We find this a more effective way of ‘showing not telling’ to our clients than a one-off training course, as the nuances of communications on social media channels can be so varied.
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.