A digital marketing strategy is one of the most important strands of your wider marketing strategy, with many channels to take into account when putting together your digital marketing mix.
You need to pull all of your digital marketing channels together to message across each of them consistently and present your brand on each channel with one voice.
You also need to ensure you have a definite idea about what you want to get from each channel and how they interact with each other to help drive your company’s key performance indicators (KPIs). Make sure you have a strategy to guide you.
There’s no doubt that digital marketing has disrupted traditional marketing approaches with the speed of delivery, the ability for you to quickly test out new platforms, and the valuable measurable data you get back to help you figure out if you got good value for money.
The problem for many businesses is figuring out how these channels are bringing success to the business and, more importantly, how they might be contributing to sales, inbound enquiries, and ultimately your bottom line.
When we embark on any project with a new client, we always seek to define what ‘success’ looks like. In the case of ecommerce websites, this is pretty straightforward – driving online sales is the ultimate measure of success from which all the other company KPIs cascade.
With b2b businesses, inbound enquiries and leads are often the measure of success. Whether this means making the office phone ring more or driving people to download a PDF, measuring this is an important first step to put in place.
Tracking the performance of social media activity is often an enigma. Being led mostly by reach and engagement metrics, it’s fairly straightforward to measure these stats and feed them into monthly reporting routines, but the skill is in tying this activity back into sales or enquiries.
Whatever your digital marketing issue, we can help you figure out if you are making the best of what’s available to you. We often get involved when clients come to us with the following kinds of queries:
We can help with all of these digital marketing services through generalised ongoing support to help plug resource or knowledge gaps you have in your organisation. We can also specifically workshop or train in-house teams to help you upskill your workforce.
If you’d like to talk to us about digital marketing strategy, analysis of your current website’s traffic or other digital channels and where you might need help to bolster or turnaround some of the channels you use, please email us on firstname.lastname@example.org or give us a call on 01629 810199.
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required then relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.