Weiss Technik UK are the local subsidiary of this global market leading manufacturer of environmental test chambers, plant growth chambers and pharma/medical air wash, air showers and air controlled environments.
We’ve helped the team at Weiss Technik with just about a little-bit-of-everything over the couple of years we’ve been working together to help them build a local presence for the brand that supports their offline activity.
Initially engaged to help out establish a stronger SEO presence for the brand after the removal of what was once a strong ‘.co.uk’ website, that was then replaced with a ‘.com’ site, and then switched back to a ‘.co.uk’, there was plenty to do! With the ‘.com’ site being an international website, headquartered in Germany, much of the language in the newly duped ‘.co.uk’ website was in broken English that had clearly been translated by a non-native speaker. And… being a duped off website that was a direct copy of the still existant EN-GB version on the .com top level domain, there was that nasty issue of duplication going on as well!
We also took over the Google Ads account, driving some very, very long lead enquiries through their ads account, which has necessitated working through the Hubspot, CRM and Lead Forensics accounts to tally, tidy and reconcile in order to demonstrate the pipeline value being driven back into the company. A 3,600%+ ROAS is not bad going as pipelines go we think!
Content marketing, press release writing, awards writing, authoring of advertorials and editorial features have also been a part of our journey with the WTUK team over the last couple of years. Writing across industries as diverse as pharmaceutical, hospitals and medical, aerospace, automotive, plant growth, engineering, manufacturing and electronics, we’ve had to wear many caps when turning out copy that’s authentic and authoratative for this world-leading environment test chamber and environmental simulation company.
Services include: Google Ads management, SEO, information architecture, content marketing, press release writing, advertorial, trade editorial, Hubspot management, analytics and data analysis.
The results: With numbers into the millions for pipeline delivery to the sales team, we’ve managed a handsome 3,600%+ ROAS for the company. An inspection of Google Search Console would tell you all you need to know about the SEO-friendly content marketing we’ve put in place to help the brand on google.co.uk organically too.
If you’d like help with content marketing, SEO or Google Ads management, please email us on info@destination-digital.co.uk or give us a call on 01629 810199
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
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“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.
You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.
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