Destination Digital

Privacy Policy

Last updated: June 2026

1. Introduction

This Privacy Policy explains how Destination Digital Marketing Ltd (“we”, “us”, “our”) collects, uses, stores and protects personal information when you visit our website, contact us, or use our services.

We are committed to protecting your privacy and processing personal data fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025 (DUAA).

2. Who We Are

Destination Digital Marketing Ltd
Aldern House
Baslow Road
Bakewell
Derbyshire
DE45 1AE

Email: info@destination-digital.co.uk

We are the data controller responsible for the personal information collected through this website and our business activities.

3. Personal Information We Collect

We may collect and process the following categories of personal information:

Information you provide to us

  • Name
  • Email address
  • Telephone number
  • Company name
  • Enquiry details
  • Information submitted through website forms
  • Information provided during consultations or service delivery

Information collected automatically

When you visit our website, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Referring website
  • Pages visited
  • Date and time of visits
  • Website usage data

Marketing Information

We may collect information about your communication preferences and interactions with our marketing communications.

4. How We Collect Information

We collect information:

  • Directly from you when you contact us
  • When you complete forms on our website
  • When you subscribe to newsletters or marketing communications
  • Through cookies and analytics technologies
  • During the provision of our services

5. Lawful Bases for Processing

Under UK GDPR and DUAA, we must have a lawful basis for processing personal information.

Purpose Lawful Basis
Responding to enquiries Legitimate Interests
Providing services Performance of a Contract
Managing client relationships Performance of a Contract
Website security and administration Legitimate Interests
Website analytics and performance monitoring Legitimate Interests or Consent where required
Sending marketing communications Consent or Soft Opt-In where applicable
Compliance with legal obligations Legal Obligation
Business management and record keeping Legitimate Interests

Where appropriate, we may rely upon recognised legitimate interests introduced under the Data (Use and Access) Act 2025.

6. How We Use Personal Information

We use personal information to:

  • Respond to enquiries
  • Deliver our services
  • Communicate with clients and prospective clients
  • Improve website functionality and user experience
  • Monitor website performance and security
  • Comply with legal and regulatory obligations
  • Send relevant marketing communications where permitted

We will only use personal information for purposes that are compatible with those described in this Privacy Policy.

7. Marketing Communications

Where you have consented, or where permitted by law, we may send marketing communications relating to our services.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Contacting us directly

We will stop sending marketing communications when requested, although we may still contact you regarding existing services or contractual matters.

8. Cookies and Analytics

Our website uses cookies and similar technologies to improve functionality, analyse usage and enhance user experience.

We may use:

Strictly Necessary Cookies

Required for website operation, security and functionality.

Analytics Cookies

Used to understand how visitors use our website and improve performance.

Functional Cookies

Used to remember preferences and settings.

Where required by law, we will obtain consent before placing non-essential cookies on your device.

You can manage cookie preferences through our cookie banner and your browser settings.

9. Sharing Personal Information

We may share personal information with trusted third parties where necessary, including:

  • Website hosting providers
  • IT support providers
  • Analytics providers
  • Email marketing providers
  • Professional advisers
  • Regulatory authorities where legally required

All third parties are required to process personal information securely and only in accordance with our instructions or their own legal obligations.

We do not sell personal information.

10. International Transfers

Some suppliers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, including adequacy regulations or approved contractual safeguards.

11. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected.

Typical retention periods include:

  • General enquiries: up to 24 months
  • Client records: up to 6 years after completion of services
  • Marketing records: until consent is withdrawn or no longer required
  • Analytics data: in accordance with analytics platform settings

Retention periods may be extended where required by law or for the establishment, exercise or defence of legal claims.

12. Security

We implement appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • Secure hosting environments
  • Access controls
  • Password protection
  • Encryption where appropriate
  • Software updates and security monitoring

While we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Rights

Under UK GDPR and DUAA, you have the right to:

  • Be informed about how your information is used
  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information in certain circumstances
  • Restrict processing in certain circumstances
  • Object to processing in certain circumstances
  • Receive a copy of your data in a portable format where applicable
  • Withdraw consent where processing relies on consent

14. Subject Access Requests

You have the right to request a copy of the personal information we hold about you.

Requests can be made using the contact details provided in this Privacy Policy.

We will normally respond within one month.

Where we reasonably require additional information to verify your identity or clarify the scope of your request, the response period may be paused until that information is provided, in accordance with applicable data protection legislation including the Data (Use and Access) Act 2025.

We will undertake reasonable and proportionate searches for the information requested and explain where any exemptions apply.

15. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

If this changes, we will update this Privacy Policy and explain the safeguards available to affected individuals.

16. Complaints

If you have concerns about how we handle personal information, please contact us in the first instance.

We will acknowledge complaints promptly and aim to respond within 30 days.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Information about the ICO can be found at: https://www.ico.org.uk

17. Children’s Information

Our website and services are not directed at children.

We do not knowingly collect personal information from children without an appropriate lawful basis or consent where required.

If you believe a child has provided personal information to us, please contact us and we will take appropriate action.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or regulatory guidance.

The latest version will always be published on this website with the revision date shown at the top.

19. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

Destination Digital Marketing Ltd
Aldern House
Baslow Road
Bakewell
Derbyshire
DE45 1AE

Email: info@destination-digital.co.uk

 

Third-Party Services and Processors

To operate our website and provide our services, we use a number of trusted third-party providers who may process personal information on our behalf.

These may include:

Website Analytics

Google Analytics 4 (Google LLC)
Used to understand how visitors interact with our website, including page visits, user journeys and website performance.

Google Search Console (Google LLC)
Used to monitor website performance in search engines, identify technical issues and improve website visibility.

Email Marketing

Mailchimp (Intuit Inc.)
Used to manage mailing lists and send marketing communications to subscribers who have consented to receive them.

Business Communications and Productivity

Microsoft 365 (Microsoft Corporation)
Used for email, document storage, business communications and day-to-day business operations.

Website Performance and Security

Cloudflare, Inc.
Used to improve website performance, security, content delivery and protection against malicious traffic.

Advertising and Marketing Analytics

Meta Pixel (Meta Platforms, Inc.)
Used to measure the effectiveness of advertising campaigns and understand visitor interactions with our website.