Destination Digital

SPA Landscaping Digital Marketing Support

SPA Landscaping was originally set up to provide commercial grounds management to commercial property owners across the UK. SPA Machinery and Petrol Post Driver were born from the needs of the original landscaping company to introduce tools to improve efficiencies for the landscaping teams.

  • Google Ads Management
  • Content Marketing & SEO

Established in 1980, brother and sister team Alex and Laurie have taken up the baton from their father and now lead a team of nearly 40 employees across three brands for SPA Landscaping Ltd.

Sheffield-based SPA Landscaping, SPA Power Machinery and Easy Petrol Post Driver appointed Destination Digital to guide their PPC strategy in early 2023.  Half set up, and certainly not producing results for the group of companies, we moved in to restructure *everything* in their Google Ads accounts, to get them up and running and producing sales.

SPA Machinery is the brand behind Westermann machines, best known for moss-clearing without chemicals or power washing, and for which SPA Machinery is the sole importer to the UK. Petrol Post Driver is a business set up by the family behind the group of businesses to sell the uniquely useful post drivers into agricultural, forestry and landscaping businesses. Selling direct to consumer on these brands is the aim of the support the two Google Ads accounts offers and we got the returns at a consistent average of 1000%+ ROAS within 2 months of getting started on these accounts.

In meantime, we were also asked to take on SPA Landscaping – the original company set up in 1980 to handle commercial landscaping and grounds maintenance contracts and that now services thousands of commercial properties across the UK. The aim was to increase the quality of inbound leads for this service based company.

Too many of the enquiries coming in were for domestic enquiries for hedge cutting and lawn mowing. Whilst SPA Landscaping do cut hedges, and do cut lawns, they don’t service domestic contracts and seek out large commercial properties. So we used our years of horticultural, agricultural, hobby gardener and commercial gardening experience to revamp the Google Ads accounts and started to produce so many high-quality enquiries that we had to ratchet the account right back to allow the sales team to catch up with the enquiries!

We have since been asked to help out with content marketing for the three brands too, so have turned our attentions to developing high-quality content to attract a greater share of the organic traffic available.

 

Services include: Revamping the entire Google Ads structure including Google Tag Manager, GA4 set up, conversion tracking and ads account structure. Content marketing is also a key part of the monthly deliverables, investing in SEO-friendly content to improve organic standing for the brands.

The results: 1500%+ ROAS immediately, demonstrating a pent up demand finally being serviced. We’ve since settled into a 1000%+ average over year one, producing a steady stream of d2c sales for the two ecommerce brands, and a steady pipeline of enquiries for the service brand in the group.

 

Find SPA Landscaping online:

 

Get In Touch

If you’d like help with content marketing, blogging, SEO or Google Ads management, please email us on info@destination-digital.co.uk or give us a call on 01629 810199

testimonials

“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“

Claire Barnes, Project Officer

“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””

Sophie Coleman, Digital Marketing Manager

“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”

Esther Patterson, Design Director

“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”

Tim Jeffries, Commercial Director

“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”

Linda Lane, Managing Director

“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”

Max Vaughan, Owner
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Arts Derbyshire
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SPA Landscaping Group
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HECK Food
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Haws Watering Cans
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Mr Fothergill’s Seeds
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Weiss Technik UK
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Arts Derbyshire
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SPA Landscaping Group
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HECK Food
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Haws Watering Cans
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Mr Fothergill’s Seeds
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Weiss Technik UK
contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.