Destination Digital

darlac tools social media management & content marketing

Darlac tools wanted to get a social media presence for the brand, so we’ve started from scratch for them on this. We now also blog and offer email and copywriting support for the garden tool brand too.

  • social media management
  • email marketing support
  • blogging and copywriting

Darlac Tools was a close knit family business that was acquired by another family-business we work for, Mr Fothergills Seeds. Since the acquisition, Darlac's market share has gone from strength to strength and now has much greater penetration in the UK garden centre and retail outlets network. Forecasts on growth show that these early years gains are set to continue, as getting the tools into more consumers’ hands has driven further consumer demand for Darlac.

Debbie and her team were drafted in to help support the in-house marketing capability for Darlac, starting with social media management to start the process of establishing a stronger digital footprint for the brand. They had no presence at all, and so we have started from scratch and have grown the audience among the UK’s hobby gardener and professional gardener communities.

We also provide content marketing services to help with strengthening the digital presence of the website, and we’ve also been asked to establish an email marketing strategy for the brand to help it gain more consumer brand awareness and engagement.

Being a sister brand to Mr Fothergill’s has had its advantages due to the synergies that can be achieved between the two brands. This has given us some early and very immediate results for the Darlac brand as we continue to build its own presence in its own right.

Online it’s great to see a strengthening following for the brand, and through social media we are nurturing relationships with garden centres and retail outlets to broaden the marketing support Darlac offers these businesses.  With e-commerce plans for the Darlac website on the horizon, we will also be working a new direct to consumer revenue stream for the brand.  There is much to do!

 

Services include: Content writing to a strategic content marketing plan, email marketing and social media management. We’ve also added functionalities to the website, and provided digital marketing strategic direction, offering 360 degree marketing support for the brand.

The results: The growth of this brand is in its infancy, but it is poised to go from strength to strength. The brand has already established itself with a much bigger digital presence, and alongside the field sales team’s efforts it won’t be long before you see Darlac everywhere!

Find Darlac Tools online

 

Get In Touch

If you’d like help with social media marketing or digital marketing strategy, please email us on info@destination-digital.co.uk or give us a call on 01629 810199

testimonials

“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“

Claire Barnes, Project Officer

“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””

Sophie Coleman, Digital Marketing Manager

“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”

Esther Patterson, Design Director

“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”

Tim Jeffries, Commercial Director

“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”

Linda Lane, Managing Director

“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”

Max Vaughan, Owner
A

Arts Derbyshire
S

SPA Landscaping Group
H

HECK Food
H

Haws Watering Cans
M

Mr Fothergill’s Seeds
W

Weiss Technik UK
A

Arts Derbyshire
S

SPA Landscaping Group
H

HECK Food
H

Haws Watering Cans
M

Mr Fothergill’s Seeds
W

Weiss Technik UK
contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.