Debbie’s team were brought on board to reinvigorate the company’s marketing. After a hiatus of online and offline activity, the client felt that the missing link in driving growth was due to this silence, and had resolved to commence marketing again. As Andrew said, “We had become our own best kept secret.”
We set out by workshopping a digital marketing strategy to identify the channels that would be of best use to get Baker Consultants’ brand visible again. We also defined an immediate issue with wrongly posted negative reviews campaign which we set out immediately to correct. We’ve worked to a content marketing and social media marketing strategy since that point and have seen significant gains across the board, using company news and thought leadership pieces to position the brand within the ecology and planning/development industries.
Alongside this, and an absolutely integral element of our digital marketing successes, is the offline activity that has been running alongside. The brand has no lack of things to talk about, but has needed help in bringing their stories to the surface so that their audience can see it. As content has been pulled together and then published and distributed, the online visibility for the brand has incrementally increased over the year. So too have quality inbound enquiries, with a couple of major contracts won during the year.
2020 – a year of pain for many across the UK – culminated for Baker Consultants with a double award win at the CIEEM 2020 Awards for excellence in the field of ecology.
“The digital marketing campaign put together by Debbie and her team has produced some fantastic results for us. Debbie has been great at helping us extract our story in order to publish a series of pieces of content that has helped position our brand appropriately. 2020 was a great year for us, with this new marketing activity that has been the biggest influencing factor.”
Andrew Baker, Managing Director, Baker Consultants
Services include: digital marketing management, content marketing and social media support.
The results: we were asked to develop a digital marketing strategy for this business during the 2020 lockdown, and so the odds were stacked against success during a year that took the phrase ‘these uncertain times’ and made it its own. We’ve seen clear evidence of lift in visibility of over 40% for the brand across all its channels, and a startling 300% lift on social channels that have contributed to more inbound enquiries being fielded by the team.
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required then relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.