We’ve helped build a digital presence for the Westermann brand in the UK, Europe and the USA. We work across the mix, with a heavy emphasis on assisting with digital reach to create a new income stream for this brand.
Westermann UK approached us looking for support after their existing Google Ads account was underperforming and failing to generate a positive return on investment. Campaign structures were inefficient, targeting lacked focus, and product data within Google Merchant Centre required optimisation to improve visibility and performance.
We began with a full audit of the existing Google Ads account, analysing campaign structures, keyword targeting, bidding strategies and conversion tracking. From there, we effectively rebuilt the account from the ground up, implementing a more strategic structure designed to support both product visibility and performance. Following the restructure and optimisation work, Westermann UK’s Google Ads account now delivers a strong return on investment month on month, generating a steady stream of qualified traffic and contributing significantly to the brand’s online sales.
Alongside paid advertising, we also support Westermann UK with SEO and content marketing, producing content that highlights the versatility and practical applications of their machinery across sectors such as agriculture, estates management and commercial grounds maintenance.
We work closely with Westermann UK as an extension of their in-house marketing team, providing strategic guidance, campaign management and ongoing optimisation across their digital marketing activity.
We’ve also recently taken on the brief to help establish the brand in North America too, through new USA distributors of Westermann machines, Van Jan Professional Equipment.
Services include: Digital marketing strategy and management, KPIs, Analysis, SEO, PPC and content marketing.
The results: We took over an established website, but that was in the doldrums in terms of producing online sales results. Going from zero sales to producing a handsome regular income stream digitally has been gratifying. Healthy Google Ads ROAS numbers are buoyed up with a healthy stream of SEO’d content for the website to help the brand maintain a strong market lead.
If you’d like help with content marketing, SEO or Google Ads management, please email us on info@destination-digital.co.uk or give us a call on 01629 810199
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.
You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.