I’m Ed, and since October 2023 I have been working through my apprenticeship in content creation and digital marketing. It has been a brilliant journey so far and I have learnt more than I ever imagined I would already, and I’m just over half way through! If you’d like to find out more about my journey, and learn about digital marketing as I learn more, here’s a few of my recent blogs here:
Instagram’s lengthy battle with TikTok to be the short form content heavyweight champ is warming up, with Meta pushing reels more and more, the battle has got more and more competitive as the days tick by. Recently, Meta has introduced content bonuses – similar to the TikTok creator fund, another tactically genius move?
Ever since their inception, Instagram Reels have been pushed by Meta as they compete with TikTok to become the short form content heavyweight champs. But, how do they achieve this? Well, an integral part of video content, be it Reels or TikToks, is music. A lot of the time, audio is the driving factor behind a viral video, which is why you’ll find yourself constantly hearing the same trending songs as people rush to create content that gets impressions.
Using the right audio can make or break a video, which is why it’s important to get it right, and most importantly, to use trending songs and audios when and where you can! Sometimes it’s not so much what people see, it’s what they hear that captures their attention.
Discovering trending songs and audios on Instagram Reels can quite challenging if you don’t know where to look, particularly if you have an Instagram Business account. Business owners find themselves faced with a limited music library, which makes them question whether it’s even worth making Instagram Reels. We’re here to tell you it definitely is worth your time (and you can find out why here!), you just need to know the right places to look. As a business ourselves, we came across this problem and wondered how other businesses manage to jump on trending audios. So, we did some digging and got two helpful blogs out of it: How to Make Reels for Business on Instagram – The Easy Way and Exploring Instagram and Reels: FAQs Answered.
In a nutshell, here’s the easiest ways to find trending audios for Instagram Reels:
Top tip: you can tell if an Instagram Reel is using a trending audio as there’ll be a little arrow pointing upwards next to it! ↗️
Now you know a bit more about how to access trending audios for Instagram Reels, I’ve picked a few trending songs and audios that have made their way to the top for the beginning of June.
If you follow the tips outlined above, you should be able to save these for later and use for your next Instagram Reel!
Now that you have picked the best audio for your video, do you know how your Reel is going to look? If you’re not sure, head over to our Instagram highlight below, where you can find all the amazing Instagram Reel ideas that our Managing Director, Debbie, has created!
https://www.instagram.com/stories/highlights/17891937431917792/
Thank you for reading, and make sure to stay tuned for future blogs so that you can stay ahead of the competition and up your social media game!
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