Hi, my name is Ed Hazelhurst and I recently joined Destination Digital Marketing as a Digital Marketing Apprentice.
Before I began this Apprenticeship, I thought I had a pretty good understanding of what goes on behind the scenes of all things digital from running my own online businesses in the social media world. However, I could not have been more wrong; some of the things in the digital world that seem simple and we are now conditioned to find normal, are absolutely mind-blowing.
Things such as searching for something on Google, which is so common amongst almost everyone these days, is extremely complex, and the work that goes on in the background is unknown to most users of Google.
One of the things I have begun to learn about and apply to my job is how to rank higher on search results. This is known as Search Engine Optimisation (SEO). SEO is the process of writing relevant, high-quality, keyword-rich content that helps to improve the quantity and quality of organic website traffic for a website which, in turn, improves rankings on Google search results pages (or SERPS for short, if you’re a digital marketer).
Have you ever wondered how search results are ranked? Maybe you believe it’s due to the chronological order of when the website was created, for example. However, this isn’t the case. Search engines like Google use a type of ranking known as “rank search evaluation”.
Google aren’t the only organisation to use this process; video games such as Fortnite also do, as well as many, many more. Google uses an extensive list of criteria to assess whether search results are relevant to a user’s question, such as evaluating whether keywords used in the web content match the keywords used in a search query and whether the meaning of the words on the target website carry the same sentiment as the searched-for query.
All of the above is what makes digital marketing so incredibly interesting to me and it makes me so thankful to the Destination Digital team for providing me with the opportunity to pursue such an interesting area of marketing. I’m looking forward to discovering more about the world of digital marketing in the next few months, both at work and college.
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.