Destination Digital

st moriz Google Ads management

St Moriz is a beauty brand that is part of the stable of Hot House brands led by Lisa Shepherd, known to many from her time on Channel 4 TV’s ‘10 Years Younger’. We help the brand with Google Ads management to increase awareness and footfall in stores, as well as build their direct-to-consumer revenue via the website.

  • Google Ads management

St Moriz has a wide range of self-tanning products that were initially launched in 2008, with the range having been developed and added to since that point. Offering a more affordable alternative to the more expensive fake tan brands that dominated the market at that time, St Moriz is now one of the UK’s leading self-tan brands.

We were approached by an old contact that we’d worked with on another leading UK beauty brand.  St Moriz has wide in-store coverage, with listings in Boots, Lloyds Pharmacy, Superdrug, Tesco, WHSmith, Asda, Morrisons, Co-Op, Sainsbury’s and many, many more bricks-and-mortar and digital stores.  We were asked to fulfil a Google Ads management role to help St Moriz establish a wider presence on their owned digital channels to build upon their offline reach.

The campaigns we designed had to support a number of aims.  The first was to increase revenue via the website to help the brand build their direct-to-consumer stream through Search and Shopping ads. We’ve added campaigns to support salon wholesale/trade sales, and we also put brand awareness and footfall campaigns in place to drive physical store visits to the 12,000+ stores across the UK that carry St Moriz products.

On a fairly modest budget, we’ve ended up curating a healthy mix of d2c and brand building campaigns to support St Moriz at a very healthy return on investment. With a low cost per conversion, with good growth month-on-month, we’ve helped the brand make their first mark on this untapped market.

 

Services include: Google Ads campaign design and management utilising Search, Shopping, Display and Local campaigns as well as promotions through Google Ads and GMC for organic.

The results: The paid-for search activity has led to an 18% rise in traffic on a relatively modest ads budget, with a 77% percent increase in revenue via the website.  Google Ads has quickly stepped in to provide over 60% of the revenue for the website, bringing the brand to the fore for consumers efficiently and effectively.

 

Find St Moriz online:

 

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If you’d like help with Google Ads management, please email us on info@destination-digital.co.uk or give us a call on 01629 810199

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If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.