St Moriz is a beauty brand that is part of the stable of Hot House brands led by Lisa Shepherd, known to many from her time on Channel 4 TV’s ‘10 Years Younger’. We help the brand with Google Ads management to increase awareness and footfall in stores, as well as build their direct-to-consumer revenue via the website.
We were approached by an old contact that we’d worked with on another leading UK beauty brand. St Moriz has wide in-store coverage, with listings in Boots, Lloyds Pharmacy, Superdrug, Tesco, WHSmith, Asda, Morrisons, Co-Op, Sainsbury’s and many, many more bricks-and-mortar and digital stores. We were asked to fulfil a Google Ads management role to help St Moriz establish a wider presence on their owned digital channels to build upon their offline reach.
The campaigns we designed had to support a number of aims. The first was to increase revenue via the website to help the brand build their direct-to-consumer stream through Search and Shopping ads. We’ve added campaigns to support salon wholesale/trade sales, and we also put brand awareness and footfall campaigns in place to drive physical store visits to the 12,000+ stores across the UK that carry St Moriz products.
On a fairly modest budget, we’ve ended up curating a healthy mix of d2c and brand building campaigns to support St Moriz at a very healthy return on investment. With a low cost per conversion, with good growth month-on-month, we’ve helped the brand make their first mark on this untapped market.
Services include: Google Ads campaign design and management utilising Search, Shopping, Display and Local campaigns as well as promotions through Google Ads and GMC for organic.
The results: The paid-for search activity has led to an 18% rise in traffic on a relatively modest ads budget, with a 77% percent increase in revenue via the website. Google Ads has quickly stepped in to provide over 60% of the revenue for the website, bringing the brand to the fore for consumers efficiently and effectively.
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