We worked with a company called Lighthouse Healthcare a number of years ago, who were acquired by Elysium Healthcare. We were thrilled when the Head of Marketing got back in touch many years later to ask us to help with SEO support and management of the 200+ Google Buisiness Profiles and Bing Places for Business profiles.
We support with SEO on many active streams of content production for the group, turning around copy that both engages the audience as well as helps it get discovered by the search bots.
With 100+ physical locations, that translates into 200+ properties on Google and Bing. So we’ve also rolled up our sleeves to get stuck into verifications, transfers, takeovers and updates. Of course, with over 200 location entries to look after, we have a regular input of reviews to take care of as well, making this an active management role, where we are aiming to raise the average rating across the whole network by keeping a close watching eye on these.
To pull all these strands of work together, we have also developed KPIs for the group to help the marketing team understand where they might need to develop content, and to get a sense of how patients, families and carers feel about the network of healthcare settings that make up the group.
It’s a fascinating and pacy job!
If you’d like help with digital marketing strategy, please email us on info@destination-digital.co.uk or give us a call on 01629 810199
“Debbie has provided a series of social media workshops for our visitor economy SMEs. The workshops are always extremely well received and content appropriate to the audience. Debbie is a pleasure to work with and I look forward to working together further in the future.“
“The team at Destination Digital are an invaluable asset to our team. They’ve enhanced our PPC and Social Ads strategies and made the advancements of our SEO seamless. Their reports are detailed and they’re always on hand to give an expert opinion. We couldn’t be more pleased to have them as an extension to our Marketing Team. Thanks Team!””
“Over the years we were finding it harder and harder to have a presence on merit alone as the big boys know how to steal all the internet space from smaller businesses. We really needed someone like Destination Digital to give us a fighting chance for a presence.”
“A great asset to our company, driving our social media presence. Debbie and her team combine immense professionalism, knowledge and commitment with an easy going, approachable personality that makes them a pleasure to work with.”
“At Griffin we recognise how important it is to have someone who understands our product and brand and who can represent us as an online ambassador, someone we can trust to engage directly with clients and is on the same wavelength as us.”
“We’ve been working with Debbie since mid-2019 and she has significantly upped our game in digital marketing. She really knows her stuff and is very professional, efficient and can communicate clearly to the digital lay person! In areas such as this where consistency over time is required the relationships are key.”
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.
You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.