The issue of Google Ads using a forwarding number to track phone calls from ads campaigns is a double edged sword. In order to train your Google Ads account you turn call reporting to ‘on’ for your phone number call extensions and phone call only ads campaigns. This helps Google Ads understand who clicks to call you in order to target more people like them. However in order to do this they stick your phone number through a call forwarding number in order to track the calls.
This can make your Google Ads look less ‘intimate’, less local or just like the phone number is hidden behind a call centre. We have also come across an issue where a local area code number is used but due to a lack of available numbers in the area, several businesses have been put through the same number, resulting in pizza requests of wedding company suppliers, and kitchen fitting requests of businesses that sell clothes.
There are many reasons why you might want to display your own telephone number instead and so this guide shows you how to reset this feature so that your own phone number displays instead.
So, in order to do this you have to turn off your call tracking.
This means you won’t be able to pull down reports on who called you and when and for how long (expressed in seconds), but your ads will display with your phone number instead of a call forwarding number. This is the choice you will have to make for yourself, weighing up knowing the information versus the need for your own number to be displayed.
To turn call reporting on and off, here is how you do it:
If you change your mind, just reverse the process via the same steps outlined above. Simple!
We hope that this series of articles will save you hours of searching for how to deal with small tasks. Take a look at the other articles we’ve put together:
As we work our way through small and always difficult to remember tasks at the coalface of marketing, we’re sure there will be additions to this list very soon, so maybe bookmark this page if you found it helpful.
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