To complement our guide to help you pull your Google Ads data into your Google Analytics account, we’ve also put together this guide to reciprocate the linking.
Whereas pulling your data into Google Analytics is just a neat way of seeing your Ads performance data in the same place you look at your web traffic data, linking your Google Analytics account with Google Ads enables you to then go on to import ecommerce info and goals as conversions from Google Analytics. This helps you train your Google Ads account to do more of what you want it to do.
A handy way of training your Google Ads account to do what you want it to do is to import “Goals” and ecommerce tracking data that has already been set up in Google Analytics. This is in order to bring them in as conversion events into Google Ads, without necessarily needing to set up separate conversion tracking from Google Ads in your website’s code.
Most ecommerce website owners will mainly be concerned with getting sales out of their Google Ads spend, and so it will follow that they will normally have ecommerce tracking set up via Google Analytics already, long before they think about Google Ads campaigns. This makes it a quick and speedy way to associate your Google Ads account with your Google Analytics account and pull this data through, with no coding required!
Here’s how (two ways!).
The first way:
The second way is as follows:
If you already had a Google Analytics account under the same Admin level login as your Google Ads account, then you are done. You can now go ahead and import your goals or ecommerce tracking from Google Analytics to start training your Google Ads account.
If this is your first time setting up Google Ads for your business, then you might also want to linking Google Ads within Google Analytics too, so click through and read that article.
We hope that this series of articles will save you hours of searching for how to deal with small tasks. Take a look at the other articles we’ve put together:
As we work our way through small and always difficult to remember tasks at the coalface of marketing, we’re sure there will be additions to this list very soon, so maybe bookmark this page if you found it helpful.
We’re Google Partners, so if you’d like help with Google Analytics, Google Ads, marketing data analysis or digital marketing strategy, please email us on info@destination-digital.co.uk or give us a call on 01629 810199.
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.
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