Google Analytics shows you the traffic that comes to your website from a lot of different places like Facebook, emails you send out and from search engines. Google Search Console is a separate tool that allows you to submit sitemaps for crawling by googlebots, but that also gives you a huge wealth of data about people searching on google.co.uk (if you are in the UK of course! Other countries are also available in the world!).
If you are serious about learning more about website visitor behaviour and want to dabble in SEO, then you need both tools to help you.
Linking the two accounts together is a task that doesn’t happen automatically when you set up your analytics account and tracking in the first place. But it is super simple to fix.
You should be logged in as the account that has access to both Analytics and Search Console in order to make this happen successfully. If this fails for whatever reason, make sure you have access to both or login to the account that has the ‘master’ permissions.
We hope that this series of articles will save you hours of searching for how to deal with small tasks. Take a look at the other articles we’ve put together:
As we work our way through small and always difficult to remember tasks at the coalface of marketing, we’re sure there will be additions to this list very soon, so maybe bookmark this page if you found it helpful.
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If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.