Destination Digital

How Do You Link Google Analytics & Google Search Console Together?

Bring the data from Search Console into your Google Analytics account so that you can analyse your organic traffic in one place. Here’s how to link Google Analytics and Search Console together.

Google Analytics shows you the traffic that comes to your website from a lot of different places like Facebook, emails you send out and from search engines. Google Search Console is a separate tool that allows you to submit sitemaps for crawling by googlebots, but that also gives you a huge wealth of data about people searching on (if you are in the UK of course! Other countries are also available in the world!).

If you are serious about learning more about website visitor behaviour and want to dabble in SEO, then you need both tools to help you.

Linking the two accounts together is a task that doesn’t happen automatically when you set up your analytics account and tracking in the first place. But it is super simple to fix.

  • Go to your Google Analytics account to the website profile you want to update
  • In the left hand column drop down the ‘Acquisition’ sub head and then click on ‘Search Console’ and then ‘Landing pages’
  • On the screen that pops up next in the main panel, click ‘set up Search Console data sharing’
  • Scroll down to locate the ‘Adjust Search Console’ button and then click this
  • Click ‘add’ on the next screen and you will be taken to Search Console where you can find your website. Select it and then click ‘associate’.

You should be logged in as the account that has access to both Analytics and Search Console in order to make this happen successfully. If this fails for whatever reason, make sure you have access to both or login to the account that has the ‘master’ permissions.


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We hope that this series of articles will save you hours of searching for how to deal with small tasks. Take a look at the other articles we’ve put together:

As we work our way through small and always difficult to remember tasks at the coalface of marketing, we’re sure there will be additions to this list very soon, so maybe bookmark this page if you found it helpful.


Contact us

We’re Google Partners, so if you’d like help with Google Analytics, Google Ads, marketing data analysis or digital marketing strategy, please email us on or give us a call on 01629 810199.

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If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.