We have covered off setting up an Amazon Smile account and how to register your charity with Give As You Live. We’ve also written about how to get thousands of dollars of free Google Ads money. In this blog we are showing you how to register your charity with Facebook Charity that will allow you to create a direct donation button on this social platform to take money direct from within Facebook from your page followers.
Facebook set up a charitable giving channel to help people raise money on Facebook for charities. The donations received are passed on in full with no commissions or fees taken out of the amount donated making this an efficient way to get the most out of your fundraising efforts. Donations are made through Facebook Payments and UK registered charities are eligible to sign up for the scheme.
There are a few key checkpoints to cover off first.
Once you have these basics covered off, then you can start your application process right here: https://www.facebook.com/donate/signup
You will get a ‘donate’ button on your Facebook page once you are approved. This allows visitors to your Facebook page to make a donation direct from within Facebook. You can also ‘tag’ your posts with a fundraising button and you will be prompted to do so whilst using Facebook, making it easier. Anyone tagging your page on their own posts will also be prompted to tag your donation button on their posts too.
You can also encourage your followers to create fundraisers for you which run on their own Facebook profiles. They can start the process here or they can respond to a prompt from Facebook to set up a birthday fundraiser, choosing your organisation as the beneficiary. Make sure to put out content on your social media pages and your blog to advertise this to your followers to encourage them to do this kind of thing.
To help you administer your account, you will find under ‘Settings’ when you log into your Facebook page, a new ‘Charity’ navigation option on the left hand navigation bar. Here you are able to create payout reports and keep up to date with donations and money raised which will help you manage your financial accounts. Note: all pay outs are made in US dollars, so there is some element of marrying up needed to reconcile your bank account in GBP.
There is a $100 minimum bar for a payout, and so when you reach this amount, the money will be credited to the account you nominated as part of the sign up process.
Unfortunately this and many charitable fundraising options require that you are set up as an official charity and are registered with the Charities Commission.
There is an option in Facebook to create ‘personal fundraisers’, which could be used for those of you who are not a registered charity but might be part of a community organisation or project. Find out more about policies related to creating a personal fundraiser on Facebook.
Yes! Through your Facebook application, you can also then go on to run a donations campaign on your Instagram account too. Make sure that you are running a business Instagram account and that your Facebook and Instagram pages are linked together and the donations options will become available.
You can then add a donate button by going to your Instagram profile and tapping on ‘Settings’. Under ‘Business’ and ‘Donations’ you will then get the option to turn on the ‘Donate’ button which will appear on your profile.
Additionally, you can add a donation sticker to your stories or you can fundraise when you go live. Here’s how:
Add a Donation Sticker to Stories posts:
Add a live video fundraiser:
We hope that you found this article useful. Take a look at the other social media help articles we’ve put together:
We’re sure there will be additions to this list, so maybe bookmark this page if you found it helpful.
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