You don’t need to do this very often, but it is soooo frustrating when you try to find your Facebook numeric ID. So we wrote a quick guide. Bookmark this page!
Every Facebook page and profile has a numeric user ID associated with it. You usually only ever see the username – for example https://www.facebook.com/destinationdigitalmarketing – where you will no doubt recognise the phrase after the forward slash as your “Facebook Page name”.
Very occasionally though, you need to know what the numeric user ID is. This is a string of numbers that doesn’t identify a page or a profile directly, but that is connected with each Facebook account as a unique identifier.
In our case – and the reason we wrote this blog – we find that when we are scheduling Facebook posts in Buffer, we often want to tag other company pages. Buffer isn’t as elegant at presenting your options back to you as Hootsuite is, and sometimes can’t find the Facebook page you want at all even if you type in the whole username.
In these cases we need to rely on similarly named pages options, coupled with the numeric ID that is presented underneath the various options you are offered. See the screengrab below where we have typed in the username character for character, but Buffer still isn’t presenting us with the correct page to tag, so we need instead to find the numeric ID and type that in instead, in order for us to find the page we want to tag:
If you are familiar with HTML code, this is the simplest way to find your ID. If you have never looked at a HTML tag in your life, don’t fear, it’s super simple if you follow these instructions.
To see this in action, you can see that for our Facebook page these two web links below point at exactly the same page, so the number below is our numeric ID:
We hope that you found this article useful. Take a look at the other social media help articles we’ve put together:
We’re sure there will be additions to this list, so maybe bookmark this page if you found it helpful.
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.