From the return of exciting limited edition HECK! Sausages to a series of Hot HECK! Summer Competitions and show appearances, there’s plenty going on in the world of sausages right now!
While M&S launched a strawberries and cream sandwich to celebrate the return of Wimbledon, HECK! put their own spin on the classic British summer flavour by blending sweet British strawberries with juicy pork to create the HECK! Pork & Strawberry Sausage; an unexpected combo that turned heads in supermarkets and on social media alike. Although it’s an unusual combination, it somehow just…works. These sausages are perfect for enjoying with a side of Pimm’s and fresh strawberries while watching the action, or for tucking into straight from the grill at home. Either way, it was a summer special not to miss.
Summer is also show season for HECK!, and the team have been busy travelling up and down the country meeting customers face-to-face.
They kicked things off at the BBC Good Food Show at NEC Birmingham, where foodies from across the UK gathered to discover the latest and greatest in food and drink. HECK! showcased their classic favourites and exciting new flavours, with plenty of samples handed out to eager visitors. Their stand was buzzing all week, with fans coming by to chat to the team, stock up on sausages and find out more about what makes HECK! products so special.
Next up was The Great Yorkshire Show, one of the biggest events in HECK!’s calendar and right on their doorstep in North Yorkshire. This iconic agricultural show brings together farmers, food producers, rural businesses and the general public for four days of competitions, displays and shopping. For HECK!, it’s always a highlight to meet their local customers, share tasters and show off the brand alongside other local businesses flying the flag for Yorkshire.
On top of these major shows, the HECK! team have also been popping up at smaller food festivals and events throughout the summer, spreading their message of healthy, flavour-packed sausages and burgers to new fans wherever they go. It’s a chance not only to sell products directly to customers but also to hear real-time feedback, gather inspiration for new ideas and connect with people who share HECK!’s values.
If you’ve visited any shows this summer, there’s a good chance you’ve spotted the HECK! stand – and if not, keep an eye out for them at upcoming events to try something new for yourself. Find out where they’ll be heading to next here.
It wouldn’t be summer without HECK! turning up the heat with some sizzling competitions, and this year they’ve made sure there’s something for everyone.
First up was their huge summer BBQ giveaway. With BBQ season in full swing, HECK! gave fans the chance to win everything they needed to become the ultimate grill master. Prizes included a Weber BBQ worth £500, a year’s supply of HECK! bangers and burgers and some Jubel beer – all to make hosting friends and family even easier.
Next came their Wilderness Festival competition, bringing all the summer festival vibes to HECK! fans. The lucky winner didn’t just bag two tickets to Wilderness Festival 2025, they also received weekend camping passes, giving them everything they needed for the ultimate festival experience. Think glitter, good times and dancing under the stars, because that’s exactly what a Hot HECK! Summer is all about.
For Wimbledon, the team ran a tennis-themed competition to celebrate the return of their limited-edition HECK! Pork & Strawberry Sausage. Winners didn’t just receive one pack, but treated to six packs of the summery sausages! To complete the ultimate Wimbledon experience, the prize bundle also included two Wilson tennis racquets, a bottle of Lanson Champagne, a Ninja Creami to whip up delicious frozen treats, HECK! branded tennis balls and socks, and a bright pink HECK! deck chair to relax in while soaking up the summer sun.
Most recently, HECK! celebrated the Women’s Euros with an epic football-themed giveaway. Fans had the chance to win the ultimate match-day setup, including an outdoor screen, a Samsung HD portable projector, and, in true HECK! style…bright pink beanbags to kick back and watch all the action in comfort.
These Hot HECK! Summer competitions have kept fans engaged all season long, bringing a bit of HECK!’s playful, flavour-packed fun to gardens, festivals and living rooms across the country. If you’ve missed out, it’s not the end! There’s still two more giveaways on the way, so keep your eyes peeled on HECK!’s Instagram to find out what’s up for grabs next.
With summer comes wedding season, and so HECK! have brought back their Bride’s Lucky Sausage to help brides add a little extra luck (and sunshine) to their special day.
But, what exactly is the Bride’s Lucky Sausage, and where did the idea come from? It all started with a TikTok trend showing brides-to-be burying a sausage in the garden the night before their wedding to guarantee sunshine. While it sounds bizarre, this tradition is said to have Yorkshire roots, where HECK! are based. Legend has it that burying a sausage brings good weather for your big day, and when HECK! fans began tagging the brand in these videos, the team decided to create a sausage especially for the occasion.
The HECK! Bride’s Lucky Sausage comes as a ring, seasoned with sage, rosemary, thyme and a sprinkle of HECK! magic. Whether you use it for your hen do BBQ, enjoy it as pre-ceremony fuel, or bury it in the garden for luck, it’s a fun and memorable way to celebrate your wedding with a true HECK! twist.
HECK! have teamed up with GSN for an exciting new launch: the GSN x HECK! Pesto Pasta Pot. This marks the first time HECK! has landed in a ready meal, and fans are loving it.
The high-protein pasta pot is perfect for busy days, packed with HECK! Simply Chicken Mince, roasted peppers, red onion, tomato and a creamy basil pesto sauce, topped off with melty cheese. Best of all, it’s ready from frozen in just 7 minutes, making it ideal for lunch breaks, post-gym dinners or quick family meals.
This collaboration brings together two Yorkshire-born brands with a shared passion for great-tasting food that fits around modern life. HECK! have always prided themselves on doing things differently, making everything in-house with top-quality ingredients and bold flavours. Partnering with GSN, known for their no-nonsense frozen meals, was the perfect way to bring HECK! products to fans in a brand-new, super convenient format.
The HECK! x GSN Pesto Pasta Pot launched exclusively on the GSN website on Sunday 29 June. So, if you’re looking for a prep-free, flavour-packed meal to power you through the day, this one’s got you covered!
HECK! aren’t just about sausages, they’re also passionate about looking after their local patch of Yorkshire. After a brilliant turnout last year, the team are heading back to Saltburn Beach this summer for another round of community beach clean-ups.
They already hit the sands on Monday 21 July, and will be coming back again on Friday 8 August for round two, with everyone invited to join in. Whether you’re a local, visiting the area, or just want to do your bit for the planet, grab a bucket and gloves (or borrow some from HECK!) and help keep this beautiful stretch of the North Yorkshire coastline looking its best.
The H.E.C.K Care Code puts the environment at the heart of what they do. For HECK!, looking after the planet is just as important as creating great food, which is why they’re always finding ways to make their operations leaner and greener. Litter on beaches isn’t just an eyesore – it can be devastating for wildlife and marine ecosystems. That’s why the team are rolling up their sleeves and rallying the local community to help make a real difference.
Last year’s clean-ups saw families, friends, and the HECK! crew collecting bag after bag of rubbish from the sands. This summer, they’re aiming for an even bigger impact – and having plenty of fun along the way.
If you’d like to join in, find out more here.
From launching unexpected new flavours to giving back to their local community, HECK! have truly brought the heat this summer. With exciting product collaborations, sizzling competitions, festival fun, and meaningful beach clean-ups, they’ve shown once again that they’re so much more than just a sausage brand. As they continue to push boundaries and do things their own way, we can’t wait to see what HECK! cook up next.
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