The Diary of a Digital Marketing Apprentice: Trending Audios in November

Since my last update, a wave of trending sounds on Instagram has come and gone. New audio trends are constantly emerging, offering fresh ways to boost your reach and keep your Reels engaging. There are plenty of popular tracks you can use right now to captivate your audience and maximise your impact on Instagram, especially in the lead up to Christmas!

Hi, I’m Ed, and I’m back to give you the top trending audios on Instagram this season! Staying on top of trending sounds on Instagram is a game-changer when it comes to creating Reels that resonate and boost your reach. With new audio trends emerging all the time, there are plenty of fresh tracks to experiment with and engage your audience in meaningful ways. Whether you’re gearing up for a holiday push or simply looking to create more captivating content, we’ve got you covered with strategies to find trending audio and top track picks to inspire your next Reel!

Firstly, Here’s How to Find Trending Audios on Instagram!

Not sure where to begin when it comes to finding trending audios on Instagram? If you own a business account, it’s even more difficult to know where to look thanks to the limited music library available to businesses on Instagram. Curious about how other brands managed to incorporate trending songs into their Reels, we did some digging ourselves and wrote two blogs to help discover trending audios for maximising your reach on Instagram – and here they are!

• How to Make Reels for Business on Instagram – The Easy Way
• Exploring Instagram and Reels: FAQs Answered.

Here are a few quick ways to uncover trending audio for your Instagram Reels:

• Try ‘Templates’: When scrolling through Reels, keep an eye out for Reels with a “Template” option. This feature allows you to easily use popular audio, similar to TikTok’s “For You” page.
• Scroll and Spot: As you explore Reels, look for two audio icons at the bottom—one with the creator’s name and another with a small music note icon. Tap either to save the audio or start using it right away.
• Follow Trend-Savvy Accounts: Recognizing the impact of music on Reels, some accounts now specialize in curating trending audio. Following these makes it easy to keep up with popular sounds.

P.S. Trending audio has an upward arrow icon beside it—an easy way to spot the popular tracks!

Get Started with the Below Handful of Trending Audios from Instagram

Now that we’ve shared the best methods to uncover trending sounds (and, of course, these trend-spotting audio blogs!), let’s dive into this month’s top trending audios. Save these for later and give your next Reel a seasonal boost:

• Trending Audio No.1 – Oh, you weren’t sad…you just needed this trending audio!
• Trending Audio No.2 – This audio perfectly sums up cosy, cold weather vibes.
• Trending Audio No.3 – Ideal for montages, this sound suits a collection of images or short clips, from showcasing your products to capturing a day in your life.
• Trending Audio No.4 – A cover of Coldplay’s Sparks creates a relaxed, autumnal atmosphere—perfect for highlighting fall landscapes around your business or an autumn-inspired range.

• Trending Audio No. 5 – And who better to start off the holiday season than the Queen of Christmas herself? Mariah Carey’s remix of All I Want for Christmas is You is already trending. It’s a fantastic choice to set a festive tone for early November as you promote your products for the festive period.

We hope these trending audios inspire your next Reel! Need ideas for how to put them together? Check out our Instagram highlight below to see creative Reel ideas:

https://www.instagram.com/stories/highlights/17891937431917792/

Best of luck, and here’s to reaching new audiences with your festive Reels!

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