Unveiling the Magic of Mr. Fothergill’s Trials Field at Press Day

We had the pleasure of recently attending Mr Fothergill’s annual Press Day, a long-standing client and friend of ours. This is a cherished event in our calendar that brings the gardening media together to explore the latest industry trends, discover Mr Fothergill’s newest developments, and preview the upcoming varieties set to be released next year, following their trials.

Every year we look forward to Press Day at Mr. Fothergill’s, and this year was no different! On 7 August, we headed down to their HQ in Newmarket to gather with the gardening media and find out what’s new and coming up, as well as what the trials findings have been this year. It was wonderful to reconnect with familiar faces and meet new ones, both within the team at Fothergill’s and the gardening media that were in attendance, all united by a shared passion for gardening and innovation.

One of the highlights of Press Day is getting to step out onto the Mr Fothergill’s trial field, where we’re treated to exclusive preview of next year’s varieties in bloom. Each time we’ve been it’s a spectacular sight, and for our Managing Director, Debbie Porter, an experienced gardener herself, it’s like a trip to Disneyland.

Just last year, we had the privilege of hosting some of the most influential voices in gardening for Mr. Fothergill’s first ever Open Day. It was great to watch their excitement as they eagerly left the gazebo to explore the trial fields and preview next year’s varieties firsthand. They were also treated to an exclusive factory tour, where they got to see how their seeds were picked and packed. They day was a resounding success (if we do say so ourselves…), and it was truly rewarding to witness just how much everyone enjoyed this special event.

Behind the scenes at last year’s open day event, those who were there might’ve noticed a drone buzzing around. With the help of Laura Firth from MiniAperture Photography, we used the footage taken to create an interactive map of Mr. Fothergill’s trial field, allowing visitors to explore the fields online for the first time ever. This tool showcases the entire journey from seed to flower, offering a unique way to connect with their audience. Considering the immense effort put into growing these trials and timing everything to peak by the first week of August in time for Press Day, we saw this is a fantastic opportunity to share the experience with even more eyes.  If you want to explore the Mr Fothergill’s trials ground, take a look at the interactive map, click here

Alongside this, we also wanted to capture the essence of the Open Day – a lively and dynamic event brimming with enthusiasm and excitement. The day was a vibrant blend of expert knowledge, shared passion for gardening and the joy of discovering new plant varieties. It was a celebration of horticulture, filled with moments of inspiration, lively conversation and, of course, an abundance of beautiful plants. So, take a look below!

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