Destination Digital

How to Elevate Your Google Rank with SEO

Almost 90% of small businesses now use digital marketing strategies, and with technology only advancing further, this number isn’t due to go down anytime soon. This makes competition in the digital marketing space higher than ever on the Google SERPs, and everyone wants their spot at the top! So, what are you doing in order to rank higher on Google? If the answer is nothing, the first place you can start is with SEO to help you get your website ranking.

There are many different ways companies can rank higher on Google, and it is well worth investing some time, money and resources into doing this. Only relying on one digital marketing method, such as Google Ads or social media, won’t have the desired effect. Your digital marketing strategy needs to encompass everything, with your website right at the centre.

Search Engine Optimisation (SEO) is an integral part of driving organic traffic to your website. Your SEO needs to be strong enough that if you were to turn off your Google Ads, for instance, you won’t lose all of your website traffic. But, why is ranking on Google important? And does SEO actually mean?

Why is your Google ranking important?

Ranking on Google is one of, if not the most, important factors for your business when it comes to your digital presence.

Being ranked on the first page of a search engine results page (also known as SERP), is key to driving traffic to your website and increasing page views and leads. Not only does it increase traffic, but it also helps build the credibility of your brand. This is because web users tend to think that the first few websites on results pages are the most legitimate, so your ranking on Google pages great for brand building, as well as driving sales.

What actually is SEO?

Google uses its ranking metrics to sort through billions of webpages to meet your specific search query, and this is where the basis of Search Engine Optimisation (SEO) begins. In super basic terms, it is about making your web content as useful and relevant as possible for visitors to your website. An example of this is a blog we published on our website previously: “How To Make Reels For Business On Instagram – The Easy Way”. We’ve led with a strong title, encouraging people to click as it answers the question they’ll be searching for, which is easy ways to make Instagram Reels.

However, it is important to note that you cannot solely rely on the title being relevant to popular searches. Your blog as a whole should address the relevant themes of the topic you’re addressing. It all goes back to that old adage; consistency is key, and when it comes to SEO, this couldn’t be more true.

Now we’ve discussed the importance of SEO and its basics, we thought we’d give you our three most important tips for ranking higher on Google.

Keyword research

Our number one top-tip is to research keywords. There are a number of ways in which you can do this, from examining related searches on the Google SERPs, installing browser plug-ins such as Keywords Everywhere or Ubersuggest, or using Google’s keyword planner. All of these tools will give you an idea of what people are searching for, the volume of searches for each key phrase and which will work best for your content marketing strategy.

Include keywords in your headings

Once you’ve done your keyword research, it’s time to include them in your your web page and blog headings. This is probably the easiest to do out of these tips, and is also easy to implement into your blog and content publishing process.

This step is super simple and requires you to include the relevant keyword or search phrase in your title. Not only are headlines the main thing that grabs people’s attentions, but it also helps you to align your content with what people are actively searching for – which is what Google is looking for when figuring out your position on the SERPs.

Make sure your content is relevant

So now you’ve got your title nailed, the next crucial step when trying to improve Google search rankings is making your blog content relevant. The key to this is not plonking keywords in any which way you can. This will make your content look inauthentic and unhelpful, which Google will penalize you for. If your blog content doesn’t correlate with your blog title, and doesn’t offer authoritative, useful content, the amount of time spent on your website will go down, as people will have thought they were getting one thing and ended up getting something different. This occurrence is also known as a ‘Bounce Rate’, which is the percentage of visitors that leave a webpage without taking an action. If your bounce rate is high, it will cause your page to drop in the rankings due to the lack of time spent on your blog or web page.

When publishing content, you need to establish yourself as a voice of authority in the subject matter you’re talking about; this is what will help your Google search ranking. So, if you know your stuff, you shouldn’t have any problem with this!


Contact us

If you’d like to talk to us about this news piece, or you’d like help with digital marketing strategy, content marketing, SEO or anything else digital, please email us on or give us a call on 01629 810199.

contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.