Destination Digital

HECK Beer! It’s A Thing!

Our friends at HECK have always got something new on the go, and the development kitchen is always working overtime coming up with new flavours and new ideas. So it’s no surprise perhaps that this month that they’ve launched a HECK Alcohol-Free IPA.


The HECK New Product Development Department has been working hard

Last month saw HECK dropping not one, not two, but three new products that hit Tesco stores on the 29th of March. Both meat eaters and vegetarians are catered for with these latest new products with the popular Chorizo-Style flavour sausage now available as a burger for the upcoming barbecue season.

For vegans there are two new products in Tescos. The HECK Vegan Italian burger is a vegan version of the popular Chicken Italia burger, and it’s just great for vegan and flexitarians at the barbecue. Hot on the heels of the range of three Chicken Mince flavours that were launched just before Christmas in Morrisons and on Ocado, there is now also a HECK Vegan Mince that has joined the product lineup at HECK.

Last month a HECK Chocolate Sausage, and now, a HECK Beer!

And now… we welcome a HECK beer to the range! The perfect partner for a barbecue, and a treat that ensures designated drivers don’t miss out.

One of the great advantages of working with HECK is the product testing of new lines before they hit the market. So we gave the Vegan Mince a try out some months ago and it is delicious in lasagne, tacos and made up into meatballs or chilli sin carne. And now we’ve just got our hands on a case of the new beers so will have to grab some HECK from the freezer and cook up the perfect partner for them this weekend.

Find out more and buy online over on the HECK website.

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