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Get the BBQ Going with HECK!’s Spring Line-Up

BBQ season is just around the corner, and HECK! hasn’t wasted any time getting into gear. After a busy start to spring, they’ve rolled out a strong line-up of new and returning favourites across Asda, Tesco and Costco — including the comeback of much-loved flavours and thicker, more satisfying sausages and burgers that feel made for the grill.

If you’re planning a garden BBQ, a family get-together or just want to upgrade a midweek meal, there’s plenty to dig into. Here’s what’s landed.

Fresh flavours for spring now in Asda

As BBQ season approaches, HECK! has given Asda shoppers a trio of new and returning products that feel right at home this time of year — lighter, flavour-led and perfect for cooking outdoors.

 

HECK! Chicken, Red Pepper & Feta Chipolatas

HECK! Chicken, Red Pepper & Feta Chipolatas are back, and spring is all the better for it. These returning favourites are built on HECK!’s lighter chicken base, with red pepper bringing a gentle sweetness and feta adding that creamy, salty edge that just makes everything sing. They taste like warmer evenings and longer days, which feels very appropriate right now.

They’re designed to work across multiple mealtimes, and are ideal in tray bakes with roasted vegetables, stirred through pasta dishes for an easy midweek meal or cooked on the BBQ where the flavours really come into their own.

HECK! Thick Chicken Italia Burgers

One of HECK!’s most recognisable flavour profiles has had a serious upgrade. The Chicken Italia range is known for its blend of Italian herbs and seasoning, and now it’s been reworked into a thicker, more substantial burger format.

The result is the HECK! Thick Chicken Italia Burger, containing more bite, a juicier texture and a stronger presence on the plate while still delivering that familiar herby, Mediterranean-inspired flavour profile.

It’s a step up from a standard chicken burger: high in protein, full of flavour, and designed to hold its own on the BBQ or in a bun loaded with fresh summer toppings.

HECK! Minted Lamb Burgers

Minted lamb is a classic seasonal pairing, and HECK! has brought it into an easy, everyday format with these burgers.

Made with lamb and balanced with fresh mint, HECK! Minted Lamb Burgers deliver a clean contrast between richness and freshness. The mint cuts through the deeper, savoury notes of the lamb, keeping the flavour profile bright and well balanced rather than heavy.

They’re a slightly more premium-feeling BBQ option, but still simple enough for midweek meals, especially served with flatbreads, salads or grilled vegetables for a lighter spring or summer plate.

See if your local Asda stocks them here.

Thicker HECK! Food Favourites Land in Tesco

Tesco shoppers are also getting an upgrade, with two well-loved sausages now arriving in a thicker, more satisfying format.

HECK! Thick 97% Pork Sausages

A long-standing customer favourite, the HECK! 97% Pork Sausages are known for their high meat content and simple, well-balanced seasoning. Now available in a thicker format, they offer a more substantial bite and a heartier eating experience.

They’re designed to be more versatile across occasions – equally at home on the BBQ, in a classic sausage sandwich or as part of a full cooked breakfast. The thicker format enhances texture without changing the familiar flavour profile that made them so popular in the first place.

HECK! Thick Chicken Italia Sausages

The Chicken Italia flavour has been a standout in chipolata form, and this new sausage format brings the same recipe into a bigger, more filling product.

Expect the same blend of Italian-inspired herbs and seasoning, delivering a savoury, aromatic flavour with a juicy chicken base. HECK! Thick Chicken Italia Sausages are high in protein and lower in calories compared to traditional pork sausages, making it a popular option for those looking for a balance between flavour and nutrition.

Check out the stores list on their website here to see if a Tesco near you stocks them.

HECK! Thick 97% Pork Sausages and HECK! Thick Chicken Italia Sausages in Tesco

Bigger packs, better value at Costco

Costco is all about stocking up, and HECK! has leaned into that with a range of its most popular products now available in larger, value-focused pack sizes. Designed for families, batch cooking and keeping the freezer well stocked, it’s an easy way to keep reliable favourites on hand without compromising on flavour or quality.

The range includes HECK! Chicken Italia Chipolatas, HECK! Steak & Butter Meatballs and HECK! Pork Sausage Rashers — three well-loved products now in bumper packs, making them ideal for everything from midweek meals to weekend entertaining.

Same great HECK! flavour, just more of it.

Bumper Packs of HECK! Food in Costco

From bold spring flavours landing in Asda to fan-favourite upgrades in Tesco and seriously good bulk buys in Costco, HECK! is coming into BBQ season with everything you need to make it a great one.

Whether you’re firing up the grill for the first time this year or just looking to level up your weeknight dinners, there’s never been a better time to fill your basket with HECK! The only question is: where do you start?

 

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