Featured on the What One Thing Podcast – Know Your Numbers

Get an insight into the ‘one thing’ that we keep a close watching eye on when it comes to running our business. And where better to share than the What One Thing podcast?

Destination Digital Marketing founder Debbie Porter was recently interviewed on the What One Thing podcast, hosted by Hayley Baxter of Corbar Accountancy and Phil Davenport of Affirm IT Services.

In this episode, Debbie talks about why businesses need to know their numbers before to help guide them in their business decisions. Understanding your finances helps you make smarter, more confident decisions that actually deliver results and it is this principle that we use to guide us in all the client work we undertake. We treat your money like it’s our money. We don’t like waste in our own business and so we aren’t going to create waste in yours.

🎧 Listen to the Podcast Episode here.

What We Talked About

In the episode, Debbie shares insights on running a small business including:

• Why marketing without financial clarity is risky – you shouldn’t be relying on your accountant to tell you if you are in profit or not.
• Tips on tracking the key numbers Debbie finds essential as a small business owner – how do you know if you are in profit in real time?
• Insights on the tools she uses for keeping her business financially healthy – accountancy tools like Xero are great for bookkeeping, but how do you model future business and the impact of significant changes or unexpected costs?

Why Knowing Your Numbers Is Crucial for Your Business

At Destination Digital Marketing, we believe successful marketing starts with strategy, and strategy starts with understanding your numbers.  The topic of this podcast was wider ranging as Debbie shared insights into how she runs our small business, and what she keeps an eye on.

When you know your costs, margins, and customer value, you can:

✔ Invest confidently in marketing, plant and machinery, and employees.
✔ Track what’s working, and what you need to walk away from.
✔ Scale sustainably without creating undue risk in your business that could see you fold.
✔ Avoid waste on expenditure and resources, but also avoid taking on loss leading accounts.

That’s how running a small business becomes a growth engine, and not a gamble.

🙌 Thank You

A huge thank you to Hayley and Phil for the fantastic conversation. If you’re a business owner looking for expert support with your finances or IT, we highly recommend checking out their work.

And if you’d like help building a marketing strategy that’s driven by data and delivers real results, get in touch with us at Destination Digital Marketing. All the details are below.

Have you listened to the episode? Let us know your biggest takeaway!

Contact Us

If you’d like to talk to us about this news piece, or you’d like help with digital marketing strategy, content marketing, SEO or anything else digital, please email us on info@destination-digital.co.uk or give us a call on 01629 810199.