We’ve seen issues with items like pairs of socks being disapproved as ‘medical accessories’, the top of a cyclist’s head, head down on a bike in a wind tunnel, disapproved for being both ‘too abstract’ and ‘adult content’ (!), a bride holding a bouquet with a sleeveless dress being disapproved repeatedly for being ‘explicit adult content’, and shampoo being disapproved for being ‘drugs paraphernalia’.
Sometimes you can also fall foul of trademarks in text, especially if your industry utilises acronyms to describe products and services. So although your product might employ Infrared technology, you might find ‘IR’ is in breach of someone’s registered trademark so you can’t use that in your ad copy, or that your new ‘Elysian G8’ product or innovative or ‘RQIC System’ can’t be referred to by name because someone already trademarked the phrase ‘G8’ or ‘RQIC’ in conjunction with their brand or products.
Or another scenario and more reasonably, that your garage that services Range Rovers and Land Rovers… and only Range Rovers and Land Rovers, has the ads suppressed to a lower reach due to the Trademark constrictions on those phrases. In this scenario you are advised to reach out to the trademark owner and seek permission to use their brand name in your ads. Which, you know… you can try…
When this happens, we always give it a second and a third and a fourth shot. You should always appeal the decision, since the act of appealing can often get the item through the approvals process and correct the glitch that got it disapproved in the first place.
This advice goes for Facebook Commerce Manager accounts too. We’ve found that Facebook is slightly more responsive to over-turning their decision upon lodging an appeal. This is an indication that an actual human being is drafted in to review the content in question. You also get to state your case in the review process too, which can help clear up any confusion.
And sometimes, you just have to give up. Work around it, choose different phrasings in your ad text, or accept a lower reach if those phrases are really important to get in there.
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