As the UK’s leading agricultural machinery and technology event, LAMMA is the perfect platform for innovative brands to connect directly with farmers, contractors and industry professionals – and SPA Power Machinery will be right at the heart of it.
At Destination Digital Marketing, we work closely with SPA Power Machinery to support their continued growth through a tailored digital strategy. Our work spans:
Google Ads management
SEO and organic visibility growth
Content writing and product-led storytelling
Wider digital marketing strategy
Together, these services have helped SPA Power Machinery build a significant D2C ecommerce revenue stream, allowing them to reach customers directly and maximise the impact of major events like LAMMA both online and offline.
Trade shows are no longer just about what happens on the stand. Pre-show content, search visibility, paid advertising and post-show follow-up all play a critical role in turning footfall into long-term revenue – and that’s exactly where digital marketing delivers real value.
SPA Power Machinery will be showcasing two of their flagship brands at LAMMA 2026: Westermann and Easy Petrol Post Driver.
Visitors to the stand will be able to see a strong selection of Westermann machinery, including:
Westermann CM2 Pro with Scraper and Feed Auger
Westermann WS800 Walk-Behind Electric Farm Scraper
WKB660 and WKB330 Weed Rippers
The popular WR870 Moss Brush
Alongside their proven petrol models, SPA Power Machinery will also be demonstrating the latest Westermann EGO battery-powered machines, including the award-winning WR870 EGO Battery Moss Brush, the WKB430 EGO Weed Ripper and the WKB660 EGO Battery Weed Ripper.
The Easy Petrol Post Driver range will also be on display, offering visitors a chance to see these highly efficient, single-operator post drivers in action – a major time-saving solution for fencing and installation work.
Dates: 14–15 January 2026
Location: NEC Birmingham
Hall / Stand: 7.610
If you’re attending LAMMA, we highly recommend visiting the SPA Power Machinery stand to see the latest innovations from Westermann and Easy Petrol Post Driver and speak directly with their expert team.
From our perspective as a digital marketing agency, events like LAMMA are a powerful opportunity to align offline activity with online growth. We support SPA Power Machinery by ensuring:
Pre-event search demand is captured through SEO and Google Ads
Product and brand content is optimised to support buyer research
Post-event traffic converts into ecommerce revenue
This joined-up approach helps turn exhibition interest into measurable commercial results.
In addition to LAMMA, SPA Power Machinery will also be attending:
Executive Hire Show – 11–12 February 2026
Groundsfest – 16–17 September 2026
APF 2026 – 24–26 September 2026
If you’re planning to attend any of these events, they’re well worth a visit.
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.
You can email us on info@destination-digital.co.uk or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.
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