Destination Digital

We’re Off To RHS Chelsea 2023!

This time next week, we’ll be at RHS Chelsea 2023 with five clients, no less, which will keep us on our toes. Watch out for behind-the-scenes coverage after Press Day on Monday the 22nd of May as we’re hoping to fill up our SD cards to the brim!

May is always a busy month for us, due in part to the time that needs to be cordoned off for the leviathan in the gardening media calendar that is RHS Chelsea Flower Show. We’ve been in attendance for the last 9 years now and look forward to it every time, exhausting as the pace always turns out to be. This year we have representation via five clients, and so press call sheets and capturing shots from trade stands and from Main Avenue gardens is top on our list of priorities.

We’ll be dividing our attentions on Main Avenue between Tom Massey’s garden for the Royal Entological Society and Charlotte Harris & Hugo Bugg’s garden for Horatio’s Garden this year. Our clients Baker Consultants will be contributing to the Tom Massey garden by providing a soil and pond listening station in the on-garden lab that will allow visitors to listen to the sounds that nature makes, amongst the hubbub of London’s busiest 22 acres during that week.

We’re also looking forward to seeing the Horatio’s Garden by Harris Bugg Studio, where Griffin Glasshouses will be presenting a painting created on Press Day last year by Rachel Smith aka the Wonky Artist.  The painting will be auctioned for charity, along with certificates of provenance and a photo diary of the day last year.  Client Griffin Glasshouses has provided three Horatio’s Gardens with glasshouses as key therapeutic spaces for the Spinal Injuries Unit patients at Stoke Mandeville, Gobowen and Cardiff. Another in Belfast is being built by Andy Sturgeon as we write and is due for completion in the autumn of 2023.

The charity’s 8th  garden (and Griffin Glasshouses 5th) is a new garden in Sheffield and the 2023 RHS Chelsea garden will be relocated to this space after the show, so this is a great sneak peek at the design and the vision for the newest of the Horatio’s Gardens.

In a twist of fate, the car park for the Spinal Injuries Unit at Sheffield was where Destination Digital’s Managing Director, Debbie, spent many hours parking last year when her partner was admitted to the Chest Injuries Unit at the Northern General Hospital, so the eventual site of the RHS Chelsea garden from the 2023 show is very well known to her and in some way creates a perfect punctuation for what was a terrible year of recovery after one momentous accident.

Per usual, clients Mr Fothergill’s, Darlac and Griffin Glasshouses will take up their usual spots with trade stands at the show too this year. So, with flitting between press calls, presentation cheques, trade stands and main avenue gardens, this year is going to be a busy one!


Are you coming to RHS Chelsea?

We’re also looking forward to seeing the late Queen’s memorial garden, and will be interested to see if King Charles III is in attendance to take over the mantel from his mother. With Highgrove and the King’s keen interest in organic gardening techniques, we rather think that he will be keen to keep this traditional appointment for a reigning monarch.

Although we’ll have a packed schedule for the two days we’ll be there, we’d love to say hi and compare notes with anyone who will also be there on Press Day or the first public day of the show. Plus of course, we’ll have three evenings to fill!


Contact us

If you’d like to meet up in London during RHS Chelsea, then email us on or give us a call on 01629 810199 and we can see how to make our diaries co-ordinate!

contact us

If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.