PPC / SEO Job Vacancy. Come & Work For Us!

We’re looking to fill a PPC SEO role at Destination Digital Marketing, that would suit someone who has a few years’ experience tucked under their belts. The job is based at our office in Bakewell in the heart of the beautiful Peak District National Park.

Destination Digital work with organisations from a wide variety of sectors including engineering, leisure, food, beauty, retail, accommodation, construction, charity and education. You may have heard of some of the brands we work with, that include a number of household brands such as HECK Sausages, Faith In Nature, St Moriz, Darlac and Mr Fothergill’s Seeds, as well as well-known local companies such as Curiousa & Curiousa and White Peak Distillery.

We approach all our client projects in a down to earth way and have relationships with clients that last years. Our clients appreciate the honest approach we take and we operate our agency in a relaxed environment that values approaching marketing honestly and without the jargon.

We are now looking for a PPC / SEO superstar to join our team to help us with Google Ads, social ads and Microsoft Ads predominantly, though if you have experience in other platforms such as Verizon, AdRoll and Criteo we’d also like to hear from you.

Main duties & responsibilities

We aren’t just filling space on this page when we say that an excellent command of the English language is necessary for this role. You will need to be able to demonstrate a second-to-none attention to detail in spelling and grammar, a robust understanding of semantics and how this plays into SEO and PPC, as well as a passion for writing.

Much of the job involves writing. You will be turning out copy every day, and so being able to creatively write, no matter which subject matter is put in front of you is a requirement of the job.

• You’ll have a track record of using paid search to generate sales and conversions online
• You’ll know the Google Ads, Google Merchant Centre and Facebook Business Manager interfaces like the back of your hand
• You’ll have something to tell us about the iOS Pixel and cookie opt in changes and their impact on customer tracking
• You might be able to demonstrate cross platform remarketing experience incorporating other channels such as email or offline events
• Strong creative writing skills are an absolute must; we need someone who is articulate with a good flair for creating engaging writing for digital publication
• You’ll be adept at designing SEO campaigns and executing on a plan that you have agreed with the client
• Setting up paid search and paid social campaigns, conducting keyword research, landing page optimising and creating ad copy is a day to day feature of the job
• Ability to keep an eye on CPA to optimise budgets, and an ability to scale up and scale down campaigns according to client marketing calendars and seasonal needs
• Optimising campaigns and keeping a close watching eye on conversion activity, and being able to report this back to the client in an easy-to-understand jargon-free way
• Provision of analysis to feed into campaign design and performance recommendations
• Report writing incorporating the maintenance of data KPIs to feed into the written report writing routine
• Good attention to detail, pro-active and ability to self-manage workload
• The ability to interpret client needs and guide clients in decision making
• Friendly and respectful, and a collaborative team player.

This role is for the office in Bakewell, Derbyshire in the heart of the beautiful Peak District.

Each of our clients are different in personality, in aims of their businesses and how they define success. Responding to the different needs of our clients and putting that into practice through the outputs of their accounts requires someone who is comfortable communicating with people. It is vital therefore that the successful candidate is happy to talk with people face to face and on the phone for those communications that simply cannot be dealt with by email.

We want to hear your experiences at the coal face of delivering PPC and SEO campaigns. We want to know how you have overcome account recovery issues, how you approach account structure strategy and generally deal with issues presented by platform configuration issues and how you overcame them. We want to hear about the great clients you have worked with and what you achieved for them, and also the awful ones and how you handled your communications with them. We want to hear about your successes. We also want to hear about your failures and what these taught you.

Ideal candidate profile

Marketing agency working by default is a quick paced environment as we respond daily to client requests and new work. Working across the aims of multiple individual businesses at the same time and responding to external influencing factors that crop up without warning is a key part of the job. And so the ideal candidate for the job will be adaptable and comfortable accepting change.

We are seeking candidates with solid hands-on experience in PPC and SEO:

• Paid social experience
• PPC ad platform experience
• SEO – on-page, off-page, analytics, tech SEO
• Analytics platforms and analytical skills to back this up
• Google products such as Google My Business, Google Merchant Centre, Google Search Console. Extra bonus points for Google Data Studio experience.

With proficiency in some or all of the following:

• Microsoft Excel
• Microsoft Word
• Adobe Photoshop
• Video editing software

Soft skills that are mandatory are:

• Written communication skills – writing copy for ads and keywords analysis is 100% about writing and a forensically detailed approach to semantics!
• Verbal communications skills
• A good telephone manner
• Willingness to openly communicate with people face to face, on the phone and via email

How to apply

If this is the role for you, then convince us by sending your CV and covering letter stating why you are the perfect person for this job along with your salary expectations to info@destination-digital.co.uk.