Potteries Auctions Sets New House Records with £320,000 Hammer Total & £49,000 Single Lot Sale

12 September marked an unforgettable day for our client at Potteries Auctions, as the auction house celebrated not one but two record-breaking achievements. Reaching a remarkable hammer total of £320,000 in a single day and setting a new house record with a £49,000 sale, Potteries Auctions is firmly establishing itself as a leader in the industry.

The auction featured a unique single-owner collection of gold coins, some dating as far back as the 1500s, attracting eager collectors, dealers, and numismatists from across the UK.

The highest-earning lot of the day was a rare 1kg fine gold coin commemorating the late Queen Elizabeth II’s 95th birthday, which sold for an impressive £49,000 to an in-room bidder. This coin and the rest of the collection offered an unparalleled glimpse into historical numismatic pieces, appraised by Potteries Auctions’ Roderick Gibson, who noted the exceptional nature of the collection, commenting, “We had some fascinating coins, the likes of which rarely come on the market.”

A Standout Auction in a Year of Specialised Sales

While Potteries Auctions is ordinarily celebrated for its expertise in ceramics, antiques, and collectibles, the auction house has been drawing attention from a wider range of collectors and enthusiasts. In 2024 alone, it has expanded to offer several specialist auctions, focusing on categories like gold jewellery, miniature enamels, toys, and now, gold coins. This pivot has allowed Potteries Auctions to connect with a broader market and offer new opportunities for buyers and sellers alike.

The September auction attracted a vibrant mix of participants from London, Kent, Leeds, and beyond. One bidder, representing the sentiment of the numismatic community, remarked, “Potteries Auctions is the talk of the numismatic world,” emphasising the prestige and anticipation that surrounded this milestone event.

A Thriving Partnership Built on Digital Marketing Success

As Potteries Auctions continues to break records and expand its reach within the collectibles market, we are proud to support their journey as their trusted digital marketing partner. Through our tailored SEO, content marketing, and PPC strategies, we help Potteries Auctions amplify their online presence, ensuring their exceptional offerings reach an even wider audience. Together, we’re enhancing their visibility and reputation, driving both new bidder engagement and auction success.

Reflecting on the auction’s success, Bill Buckley, Managing Director of Potteries Auctions, shared, “This was by far the most significant collection our auction house has ever sold. We’re thrilled to be the first choice for people looking to sell their valuables, and the excitement surrounding this auction was extraordinary.”

For those interested in participating in future auctions or exploring the world of high-value collectibles, Potteries Auctions is a name to watch – reaching new heights in the industry with each remarkable sale.

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