Mr Fothergill’s Open Day For Content Creators Is A Huge Hit!

Earlier in the month, we helped share the most wonderful resource that Mr Fothergill’s have, and that is normally kept out of the public eye. Step inside a tour of the Mr Fothergill’s Trials Ground and the brand’s first content creator open day!

Every year Mr Fothergill’s hold a Press Day event for the gardening media. This helps the press learn more about the prevailing winds in the industry, to learn more about the latest developments at Mr Fothergill’s and to see new varieties that are due to be released in the following year following our trials, so this is a first opportunity for people to see new products in their fully grown out state 12 months ahead of the curve.

We figured that with the effort that goes into growing all these trials out, and attempting to get everything in bloom or cropping by the first week in August for this event, it would be a great opportunity to share with a wider audience.

We’ve been looking after Mr Fothergill’s social media channels for a number of years and have had to shape shift what we do to keep up with new platforms, new trends and new formats. With the advent of Reels and short-form video as a favoured format of content in the algorithms, it has given rise to a population of influencers and content creators who are talented at putting this kind of content together. So we thought that we’d invite them along to see the Trials Ground ‘in the flesh’, and the idea of an Open Day event was born!

With weeks of cold and dreary rainy conditions in the lead up to the planned event, we were starting to get a little worried that this ‘height of summer’ opportunity for people to immerse themselves in the plant geek heaven on earth would be washed out.

Our fingers were kept firmly crossed and we got the pay off.  The heavens shone down on us for a short window to allow the event to go ahead in all it’s fine-weather glory.

Scroll on to find our more about what we got up to at Mr Fothergill’s first ever open day for influencers and content creators.

 

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And there’s more, more, more!

 

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As you can see, we had a blast!

The results

The results are still rolling in, but we assembled 40 people who collectively had a reach of 1.42million people.

In the first 5 days following the event we generated:

• over 200 pieces of content created
• over 400,000 impressions
• engagement levels of over 12%
• over 12,000 engagements

…and the content is still coming in!

If you have a visual commodity or a fascinating behind-the-scenes process, you could well find that sharing it with the world would help you reap dividends.

We all have our tribe on social media, and it’s a matter of finding them and tapping into it.

Contact us

If you’d like help with your social media marketing or want to run an event to get your brand noticed, email us on info@destination-digital.co.uk or give us a call on 01629 810199 for a quick chat.