Destination Digital

What Is AI Content & Should I Use It To Make Content For My Website?

AI content production tools like Chat GPT are setting tongues wagging in the SEO and content marketing communities right now. If you play around with ChatGPT, the results are pretty impressive, but is it a good idea to use AI tools like this for your content marketing?

Have you heard of ChatGPT? There’s a whole community that are finding this tool a marvel with the accuracy with which it answers questions put to it. In some quarters it is being heralded as the perfect way to help you create content that reads well, is factually correct and doesn’t feel very artificially created at all.  Let’s dive into it!


What is AI produced content?

AI-produced content is content that is generated automatically by AI algorithms. This can include anything from short phrases or sentences to entire pieces of content, such as articles or blog posts. AI-produced content is typically generated using natural language processing (NLP) and machine learning algorithms, which are trained on large datasets of human-generated content. These algorithms are able to analyze and understand the patterns and structure of the training data, and then use this knowledge to generate new content that is similar in style and substance to the training data.

AI-produced content can be used for a variety of purposes, such as generating ideas for new content, optimizing existing content for search engines, or even writing entire pieces of content.


How to use AI effectively for content production

Using AI for content production can be an effective way to save time and effort, as well as to generate unique and engaging content. To use AI effectively for content production, you should first identify the specific goals and objectives you want to achieve with your content, such as increasing brand awareness or driving sales. Once you have a clear idea of your goals, you can use AI tools and techniques, such as natural language processing and machine learning, to help you create and optimize your content. For example, you could use AI to help you generate ideas for new content, identify the most effective keywords to include in your content, or even write entire pieces of content for you.


The benefits and pitfalls of AI content writing

There are several potential benefits to using AI for content writing. For example, AI can help you save time and effort by automatically generating content for you, allowing you to focus on other tasks. AI can also help you create unique and engaging content that is tailored to your audience’s interests and preferences. Additionally, AI can help you optimize your content for search engines, increasing the chances that your content will be found and read by your target audience.

However, there are also potential pitfalls to using AI for content writing. One potential pitfall is that AI-generated content may lack the personal touch and human creativity that can make content truly engaging and effective. Additionally, AI algorithms can sometimes produce content that is repetitive or lacks coherence, which can be off-putting to readers. Finally, there is also the potential for bias in AI-generated content, as the algorithms used to generate content are only as good as the data they are trained on.


Is AI content production good for SEO?

Artificial intelligence (AI) has the potential to assist with content production and can potentially improve search engine optimization (SEO) in certain ways. However, it is important to note that the use of AI in content production does not guarantee improved SEO.

Here are a few ways in which AI could potentially assist with SEO:

  • AI can help generate unique and high-quality content: AI can be used to generate content that is unique and relevant to a particular topic or keyword. This can be helpful for SEO, as search engines tend to favor websites with fresh, high-quality content.
  • AI can help optimize content for specific keywords: AI can be used to optimize content for specific keywords, helping to improve the search visibility of a website.
  • AI can help identify technical SEO issues: AI can be used to analyze a website and identify technical SEO issues, such as broken links or slow loading times, which can negatively impact search rankings.

It is important to note, however, that the use of AI in content production does not guarantee improved SEO. SEO is a complex and constantly evolving field, and there are many factors that can impact a website’s search rankings. In order to improve SEO, it is important to create high-quality, relevant content, optimize for specific keywords, and address any technical issues that may be affecting the website’s performance.


Should I use AI to produce all my blogs?

It’s ultimately up to you to decide whether to use AI to produce all of your blog content. Using AI for content production can have several potential benefits, such as saving time and effort, generating unique and engaging content, and optimizing your content for search engines. However, there are also potential drawbacks to using AI for content production, such as a lack of personal touch and human creativity, the potential for repetitive or incoherent content, and the potential for bias in the algorithms used to generate content. It’s important to weigh the potential pros and cons carefully before deciding whether to use AI to produce all of your blog content.


Can Google detect AI content?

Google’s search algorithms are designed to provide relevant and accurate search results for users. The algorithms are constantly being updated and refined to provide the best possible results. It is possible that Google’s algorithms could be designed to detect content that has been generated by artificial intelligence (AI), but it is not necessarily the case that they are specifically designed to do so.

In general, Google’s algorithms are designed to evaluate the quality and relevance of a webpage, regardless of whether the content was generated by AI or written by a human. As such, it is not necessary for content to be specifically marked as being generated by AI in order for it to be included in Google’s search results. However, if a webpage is clearly marked as being generated by AI, it is possible that this could be taken into consideration by Google’s algorithms when determining the relevance and quality of the page.

How do ChatGPT detection tools work?

There are a number of different techniques that can be used to detect chatbots or AI systems in online environments, such as chatbots or messaging platforms. These techniques can be divided into two main categories: heuristics-based approaches and machine learning-based approaches.

Heuristics-based approaches rely on pre-defined rules or patterns to identify chatbots or AI systems. For example, a heuristics-based system might look for certain keywords or phrases that are commonly associated with chatbots, or it might look for patterns in the way that the chatbot responds to user input. These systems can be effective at identifying chatbots or AI systems, but they may not be able to adapt to new or unexpected behaviors.

Machine learning-based approaches use machine learning algorithms to classify responses as being likely to be generated by a chatbot or AI system. These approaches can be more flexible and adaptable than heuristics-based approaches, but they may require a large amount of labeled data to train the machine learning model.

It is important to note that detecting chatbots or AI systems is not a simple task, and there is no foolproof method for doing so. The effectiveness of different approaches will depend on the specific chatbot or AI system being used, as well as the context in which it is operating.


What role do environmental test chambers play in the R&D process?

Environmental test chambers are specialized pieces of equipment that are used to simulate specific environmental conditions, such as temperature, humidity, and air pressure. These chambers are commonly used in the research and development (R&D) process to test the performance and durability of products under a wide range of conditions.

For example, an automotive manufacturer might use an environmental test chamber to simulate extreme temperature conditions to test the performance of a new car engine. Environmental test chambers are also commonly used in the pharmaceutical industry to test the stability of drugs under different storage conditions. Overall, environmental test chambers play a critical role in the R&D process by helping researchers and developers understand how products will perform in the real world.


Wait? What?

Yeah, we threw that last one in to see if you were still reading by this point. All the subsections of this piece were written by AI, needing us only to pose the questions in a structure that matched how we wanted this piece to turn out. Pretty good in one way, and it was like magic happening on screen to see the above being typed out in less than a few minutes, just ripe for copying and pasting and publishing.

We also wanted to experiment with an entirely AI-generated piece of content to see how this fares for us for SEO. If we start to score for this piece, we can take a look at the search phrases that lead people to finding this piece on social media. It would also help segue in with the question we posed above on whether AI content production is good for content marketing, SEO and whether search bots are able to effectively detect AI-generated content.

Our initial take on this though is that we can immediately spot that there are Americanisms and non-standard British English spellings in the text above. We also modified a couple of questions whilst putting this piece together, putting them through the tool again and saw that whole sentences came back that were remarkably similar in construct and/or direct copies of what had been generated before.

Although ChatGPT failed to give examples of GPT-detector tools, here are a few if you feel the need to explore.:

Incidentally, putting the AI copy through one of these detectors came through as 99.98% fake, whereas the opening intro and this section of the article came out at 0.02% fake.  Putting the whole article through the detector came up with a score of 5% fake, so these tools aren’t infallible as it seems a little judicious topping and tailing can put the detectors off the scent.

All in all, this is a warning to anyone looking to rely entirely on AI to produce content with no human intervention… you are going to end up creating a lot of duplicate content. As we all know Google hates duplicate content, so if you are late to the content blogging party on a subject, your content is almost always going to get chalked up as plagiarised from whomever put the first AI-generated blog out posing the same questions you did.

PS: We also have a client called Weiss Technik who manufacture environmental test chambers so we’ll be watching this piece with interest for any SEO scores on that front too!


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If you’d like help with digital marketing strategy, content marketing, SEO or anything else digital, please email us on or give us a call on 01629 810199.

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If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.

You can email us on or give us a call on 01629 810199 or you can use the contact form at the bottom of this page.