Destination Digital

HECK! Unveils Revamped Branding & New Product Range

When brainstorming their brand refresh, our friends at HECK! decided to go back to their roots and bring back their signature pink branding, and doesn’t it look marvellous? In another exciting turn, they’ve also launched ‘What the HECK!’, an exciting new line of products. 

After ten years of being on the market, HECK! decided it was time for a whole new look and have re-introduced their core pink branding in a way that feels fresh, modern and unmistakably HECK. The new branding also serves as a visual reminder of their dedication to creating products that stand out from the crowd. Their revamped packaging also includes carbon labelling, reflecting their commitment to sustainability and transparency about the carbon footprint of their products.

As part of their brand refresh, HECK have introduced their new H.E.C.K Care Code on the back of their packaging – a four-pronged approach designed to help shoppers make an informed choice when browsing the supermarket shelves. Each letter of the code stands for the main core values of the brand: Health, Environment, Community and Kindness.

Speaking of care, HECK are strong believers in the power of community and giving back where they can, and so have also introduced their ground-breaking Community Fund. Whether they need financial support or volunteers, HECK is asking individuals or organisations to get in touch and share their stories so they can help where it matters most. If you’re in need of much-needed funding and support, head to the Community Fund page on their website here and find out more.

BUT! It isn’t just the packaging that is new, as they’ve also introduced an exciting new range of products: What the HECK! As health and what we put in our boides becomes increasingly more important, HECK wanted to create healthy, quick and easy meals that are packed full of flavour without compromising on nutrition. The first product to be launched from this range was Sausage Rashers; a quick, convenient breakfast (or lunch and dinner) item infused with the sweet flavours of maple. Available exclusively on their online store, you can get your hands on either pork or chicken Sausage Rashers to top of your breakfast in the tastiest way possible.

Also recently added to their online store is Sausage Bombs: an explosive combination of flavours that will ignite your taste-buds and leave you craving more with every bite. If you like your spice or prefer to savour the flavour without chugging back glasses of water, there’s a bomb for everyone: Spring Chicken and Red Thai, Chicken Italia and Pesto and Pork & Siracha. If you can’t wait for them to be delivered and want them right here and now, HECK’s Sausage Bombs have also just landed in Tesco stores up and down the country, and you can check out which stores stock them right here!

On top of their new range of products, HECK! also introduced a new and improved recipe for their family-sized packs of Pork Chipolatas after extensive testing. Next time you see their Pork Chipolatas on the shelves, you’ll see they’re now made from their much-loved 97% Pork Sausages recipe – a blend of 97% British pork with a sprinkle of black pepper. So, if you loved them as much as we did before, you can bet your bottom dollar you’re going to love them even more. You can find them on their website here or at your local Tesco, Morrisons, Co-Op or on Ocado!

So, next time you buy from HECK, not only will you get the chance to admire their new packaging and enjoy their exciting new flavours, but you’ll also be supporting a company that’s committed to making the world a better place for all. As our friends at HECK embark upon this new chapter, we’re excited to be along for the ride and see what the future has in store!


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