Great! There is one top tip you need to pay attention to. So go and do this right away.
The account will default to storing only 2 months of user and event data, so you need to change a setting to max it out to the maximum setting of 14 months.
Done. You’re welcome!
It has to be said, that we haven’t welcomed the switch to GA4 with open arms. It’s got digital marketers everywhere having to totally rethink how they measure digital marketing activity by using an interface that bears no relation to the Universal Analytics interface we’ve all ‘grown up with’ in our careers.
But accept it, we must. So we’ll keep on sharing snippets we learn on the way, to help you out too. If you have any other top tips, then get in touch with us, we’d love to hear about them.
Obviously, if Analytics and the new GA4 is all beyond you, get in touch and we can sort it out for you. Just email us on firstname.lastname@example.org or give us a call on 01629 810199 and we will sort out the rest for you.
If you’d like help with digital marketing, ads management, SEO, copywriting, websites, branding or social media management… or anything else related to the internet and digital, then get in touch with us. We’re a friendly bunch.