Destination Digital

Client Faith In Nature Has Just Become The First Company On The Planet To Put Nature On The Board of Directors

We’ve worked with client Faith In Nature for many years now, and they’re a company that’s not afraid to push the envelope. In their latest move, making Nature a Director on their Board is how Faith In Nature are encouraging everyone is a new way of doing business.

Corporations have a huge impact on the natural world, but rarely does nature get a say in how business decisions are made.

Faith In Nature has just become the world’s first company to make Nature a company Director. This means that Nature gets a say – and a vote – in every decision the business makes.

Nature will be represented on the Board through a proxy role whereby a human who is legally bound to speak on behalf of the natural world, acts on behalf of Nature (much as a guardian acts on behalf of a child in the courts of law).

This is a new way of doing business. It’s about changing the way we think about Nature – no longer treating it as just a resource, but as an integral part of how to do business. It will be the companies that take Nature into account in their decision making that will be the most successful in the future.

Faith In Nature is the first company to do this, but it won’t be the last. It’s time for other businesses to follow and give Nature a voice.

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We work with lots of companies that sell at volume on the High Street across a wide range of products. Each of them have been on a sustainability journey for many years now, driven by an internal need to do better, but also driven by consumer demand.

Consumers have driven plastic-reduction, ethical sourcing of raw and finished materials, a reduction in waste and pollution and a desire to turn their backs on processed foods and products to a more natural option.  People are increasingly demanding much more of brands in terms of sustainability, so it’s been very much a part of our professional lives for many years as we help steer our clients through this journey.

So, this news from our client Faith In Nature is world-first exciting!

This is a very bold move for our client, who have always held sustainability and ethical practice at the heart of everything they do. By appointing a lawyer to the Board who will speak on behalf of Nature, will be a game changer in terms of taking the guess work out of their sustainability and environmental impacts as they move forwards.

We think this is a stunning move by our friends at Faith In Nature, that we hope will signal widespread change across the globe and we’re excited to be on this journey with them.



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If you’d like to talk more about this story, we can put you in touch with the right person at Faith In Nature.  In the first instance, please email us on or give us a call on 01629 810199.

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